Meguiar's vs Turtle Wax:Which is searched more?
In August 2026, Meguiar's had more branded searches than Turtle Wax among car polish brands worldwide. Meguiar's was estimated to have 110K branded searches compared to Turtle Wax’s 74K, and held a 32.6% Share of Search versus Turtle Wax’s 21.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Meguiar's or Turtle Wax?
Compare the car polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meguiar's, Turtle Wax. The figures are in the table below the chart.
View monthly share of search table
| Month | Meguiar's | Turtle Wax |
|---|---|---|
| Oct 2025 | 34% | 18.7% |
| Nov 2025 | 30.9% | 16.8% |
| Dec 2025 | 28.9% | 15.8% |
| Jan 2026 | 33.1% | 18% |
| Feb 2026 | 30.9% | 16.8% |
| Mar 2026 | 28.7% | 19.2% |
| Apr 2026 | 30.8% | 16.8% |
| May 2026 | 27.1% | 18.2% |
| Jun 2026 | 30.3% | 20.4% |
| Jul 2026 | 32.6% | 21.9% |
| Aug 2026 | 32.6% | 21.9% |
| Sep 2026 | — | — |
How has the Meguiar's and Turtle Wax comparison changed over the last 12 months?
3 findings
- Meguiar's was ahead of Turtle Wax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car polish brands worldwide moved from 34% to 32.6%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car polish brands worldwide moved from 18.7% to 21.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for car polish brands worldwide in August 2026?
2 changes
Meguiar's’ estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 27.1% to 32.6% in August 2026.
Turtle Wax’s estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 18.2% to 21.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Meguiar's’ and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meguiar's
2 branded search terms
- meguiar s
- meguiars com
Turtle Wax
1 branded search term
- turtle wax
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