Brandwave

Autoglym vs Mother's:Which is more popular by branded search?

In August 2026, Autoglym had more branded searches than Mother's among car polish brands worldwide. Autoglym was estimated to have 40.5K branded searches compared to Mother's’ 880, and held a 17.9% Share of Search versus Mother's’ 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among car polish brands worldwide in August 2026Which is more popular in search, Autoglym or Mother's?
Autoglym17.9%40.5K searches
vs
Mother's0.39%880 searches

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Which is more popular in search, Autoglym or Mother's?

Compare the car polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Autoglym and Mother's among car polish brands worldwide, by month

Share of Search by month for Autoglym, Mother's. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysTurtle WaxAutoglymMother'sMeguiar'sSonax
Oct 202551.8%28.5%19.1%0.28%0.12%0.18%
Nov 202554.7%24.6%20.1%0.29%0.13%0.13%
Dec 202549.8%22.4%27.4%0.22%0.12%0.08%
Jan 202649.9%27.3%22.3%0.26%0.14%0.12%
Feb 202654.7%24.6%20.1%0.29%0.13%0.08%
Mar 202649.9%27.3%22.3%0.27%0.12%0.06%
Apr 202654.9%24.6%20.1%0.24%0.11%0.09%
May 202656.9%25.5%17.1%0.34%0.11%0.09%
Jun 202653.8%29.5%16.1%0.29%0.08%0.16%
Jul 202648.7%32.8%17.9%0.39%0.09%0.14%
Aug 202648.7%32.8%17.9%0.39%0.12%0.12%
Sep 2026——————

How has the Autoglym and Mother's comparison changed over the last 12 months?

  • Autoglym was ahead of Mother's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car polish brands worldwide moved from 19.1% to 17.9%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 11 months ending August 2026, Mother's’ estimated Share of Search among car polish brands worldwide moved from 0.28% to 0.39%, and its estimated monthly branded searches moved from 590 to 880.

How did search popularity change for car polish brands worldwide in August 2026?

  1. Estimated monthly branded searches for Mother's worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Autoglym’s and Mother's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Autoglym

1 branded search term

  • autoglym

Mother's

1 branded search term

  • mothers car care

How the Brand Demand Index is measured

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