Meguiar's vs Mother's:Which is more popular by branded search?
In August 2026, Mother's had more branded searches than Meguiar's among car polish brands worldwide. Mother's was estimated to have 880 branded searches compared to Meguiar's’ 260, and held a 0.39% Share of Search versus Meguiar's’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Meguiar's or Mother's?
Compare the car polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mother's, Meguiar's. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Turtle Wax | Autoglym | Mother's | Meguiar's | Sonax |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 28.5% | 19.1% | 0.28% | 0.12% | 0.18% |
| Nov 2025 | 54.7% | 24.6% | 20.1% | 0.29% | 0.13% | 0.13% |
| Dec 2025 | 49.8% | 22.4% | 27.4% | 0.22% | 0.12% | 0.08% |
| Jan 2026 | 49.9% | 27.3% | 22.3% | 0.26% | 0.14% | 0.12% |
| Feb 2026 | 54.7% | 24.6% | 20.1% | 0.29% | 0.13% | 0.08% |
| Mar 2026 | 49.9% | 27.3% | 22.3% | 0.27% | 0.12% | 0.06% |
| Apr 2026 | 54.9% | 24.6% | 20.1% | 0.24% | 0.11% | 0.09% |
| May 2026 | 56.9% | 25.5% | 17.1% | 0.34% | 0.11% | 0.09% |
| Jun 2026 | 53.8% | 29.5% | 16.1% | 0.29% | 0.08% | 0.16% |
| Jul 2026 | 48.7% | 32.8% | 17.9% | 0.39% | 0.09% | 0.14% |
| Aug 2026 | 48.7% | 32.8% | 17.9% | 0.39% | 0.12% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Meguiar's and Mother's comparison changed over the last 12 months?
3 findings
- Mother's was ahead of Meguiar's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car polish brands worldwide held steady at 0.12%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Mother's’ estimated Share of Search among car polish brands worldwide moved from 0.28% to 0.39%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for car polish brands worldwide in August 2026?
2 changes
In August 2026, Meguiar's rose from 6th to 5th among car polish brands worldwide.
Estimated monthly branded searches for Mother's worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Meguiar's’ and Mother's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.