Brandwave

How popular isTurtle Wax in search?

In August 2026, there were an estimated 74K branded searches for Turtle Wax worldwide which is up 22.3% over the last 11 months. Turtle Wax holds 31.2% estimated Share of Search among car shampoo brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chemical Guys46.4%
  2. Turtle Wax31.2%
  3. Autoglym17.1%
  4. Bilt Hamber5.1%
  5. Meguiar's0.11%
  6. Sonax0.11%
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Where does Turtle Wax compete?

Turtle Wax is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car shampoo brands2nd of 631.2%Shown below
Car polish brands2nd of 632.8%Show ranking

Which car shampoo brands compete with Turtle Wax?

Turtle Wax against car shampoo brands worldwide, by month

Share of Search by month for Chemical Guys, Turtle Wax, Autoglym, Bilt Hamber. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysTurtle WaxAutoglymBilt HamberMeguiar'sSonax
Oct 202549.7%27.3%18.3%4.5%0.12%0.18%
Nov 202552.3%23.5%19.2%4.7%0.12%0.12%
Dec 202548.1%21.7%26.5%3.5%0.11%0.07%
Jan 202647.4%25.9%21.2%5.2%0.14%0.11%
Feb 202651.8%23.3%19.1%5.7%0.12%0.08%
Mar 202647.4%26%21.2%5.2%0.11%0.06%
Apr 202652.4%23.5%19.2%4.7%0.1%0.08%
May 202654.3%24.4%16.3%4.9%0.11%0.09%
Jun 202651%27.9%15.3%5.6%0.08%0.15%
Jul 202645.9%30.9%16.9%6.2%0.09%0.13%
Aug 202646.4%31.2%17.1%5.1%0.11%0.11%
Sep 2026——————

  1. 1.Chemical Guys

    46.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Turtle Wax

    31.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Autoglym

    17.1%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Bilt Hamber

    5.1%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Meguiar's

    0.11%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Sonax

    0.11%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Turtle Wax and its closest rivals

How has branded search demand for Turtle Wax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Wax worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide increased from 27.3% to 31.2%.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide peaked at 31.2% in August 2026 and was lowest at 21.7% in December 2025.

How did search popularity change for car shampoo brands worldwide in August 2026?

  1. In August 2026, Chemical Guys gained estimated Share of Search among car shampoo brands worldwide, from 45.9% to 46.4%.

  2. In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 6.2% to 5.1%.

  3. Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 24.4% to 31.2% in August 2026.

  4. In August 2026, Meguiar's rose from 6th to 5th among car shampoo brands worldwide.

  5. In August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide.

How is Turtle Wax measured?

Brandwave collects information about searches that people make online using Turtle Wax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • turtle wax

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How the Brand Demand Index is measured

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