Bilt Hamber vs Turtle Wax:Which is searched more?
In August 2026, Turtle Wax had more branded searches than Bilt Hamber among car shampoo brands worldwide. Turtle Wax was estimated to have 74K branded searches compared to Bilt Hamber’s 24.2K, and held a 20.5% Share of Search versus Bilt Hamber’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bilt Hamber or Turtle Wax?
Compare the car shampoo brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turtle Wax, Bilt Hamber. The figures are in the table below the chart.
View monthly share of search table
| Month | Turtle Wax | Bilt Hamber |
|---|---|---|
| Oct 2025 | 17.7% | 5.8% |
| Nov 2025 | 15.9% | 6.3% |
| Dec 2025 | 15.1% | 4.9% |
| Jan 2026 | 16.9% | 6.8% |
| Feb 2026 | 15.6% | 7.6% |
| Mar 2026 | 18% | 7.2% |
| Apr 2026 | 15.9% | 6.3% |
| May 2026 | 17.2% | 6.9% |
| Jun 2026 | 18.9% | 7.6% |
| Jul 2026 | 20.2% | 8.1% |
| Aug 2026 | 20.5% | 6.7% |
| Sep 2026 | — | — |
How has the Bilt Hamber and Turtle Wax comparison changed over the last 12 months?
3 findings
- Turtle Wax was ahead of Bilt Hamber in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bilt Hamber’s estimated Share of Search among car shampoo brands worldwide moved from 5.8% to 6.7%, and its estimated monthly branded searches moved from 19.8K to 24.2K.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide moved from 17.7% to 20.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for car shampoo brands worldwide in August 2026?
2 changes
In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 8.1% to 6.7%.
Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 17.2% to 20.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bilt Hamber’s and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bilt Hamber
2 branded search terms
- bilt hamber
- bilthamber
Turtle Wax
1 branded search term
- turtle wax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.