Chemical Guys vs Meguiar's:Which is more popular?
In September 2026, Chemical Guys had more branded searches than Meguiar's among car shampoo brands worldwide. Chemical Guys had about 112,000 branded searches, while Meguiar's had 90,500. Chemical Guys made up 25.6% of all car shampoo brand searches we track, and Meguiar's accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about car shampoo brands, Meguiar's appeared in all five answers and Chemical Guys in four. Meguiar's was mentioned before Chemical Guys in every answer.
Who do people search for more?
Chemical Guys, about 23% more searches than Meguiar's
Who does AI mention more?
Meguiar's, mentioned in every answer we collected
Who does AI recommend more?
Meguiar's, named ahead of Chemical Guys in every answer
Follow Chemical Guys vs Meguiar's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Meguiar's appeared in all five answers. Chemical Guys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Meguiar's was listed before Chemical Guys in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Meguiar's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chemical Guys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CarPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Koch-Chemie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Turtle Wax1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Autoglym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bilt Hamber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sonax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car shampoo brands
5 answers
Asked ChatGPT
“Which car shampoo brand should I buy?”
Asked ChatGPT
“What are the best car shampoo brands?”
Asked ChatGPT
“What's the best car shampoo brand for everyday wash?”
Searched Google, AI Overview
“car shampoo brands”
Searched Google, AI Overview
“best car shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Chemical Guys or Meguiar's more popular in search?
This chart shows how often people search Google for Chemical Guys and Meguiar's by name. Each line represents a brand's share of searches for all nine car shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chemical Guys, Meguiar's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemical Guys | Koch-Chemie | Meguiar's | Turtle Wax | Autoglym | CarPro | Adam's Polishes | Bilt Hamber | Sonax |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.9% | 19.5% | 23.7% | 13% | 8.7% | 5.8% | 3.2% | 2.1% | 0.08% |
| Nov 2025 | 24.3% | 24.1% | 19.8% | 10.8% | 8.9% | 5.9% | 4% | 2.2% | 0.06% |
| Dec 2025 | 25.7% | 17.1% | 20.9% | 11.4% | 14% | 6.3% | 2.8% | 1.9% | 0.04% |
| Jan 2026 | 23.2% | 18.7% | 22.9% | 12.5% | 10.2% | 6.9% | 3.1% | 2.5% | 0.05% |
| Feb 2026 | 25.7% | 20.9% | 20.9% | 11.4% | 9.3% | 6.2% | 2.8% | 2.8% | 0.04% |
| Mar 2026 | 23.5% | 23.2% | 18.9% | 12.7% | 10.4% | 5.7% | 3.1% | 2.5% | 0.03% |
| Apr 2026 | 26.2% | 21.2% | 21.2% | 11.6% | 9.5% | 5.2% | 2.8% | 2.3% | 0.04% |
| May 2026 | 27.7% | 22.4% | 18.3% | 12.3% | 8.2% | 5.5% | 3% | 2.5% | 0.04% |
| Jun 2026 | 25.6% | 20.6% | 20.6% | 13.9% | 7.6% | 6.2% | 2.8% | 2.8% | 0.07% |
| Jul 2026 | 21.9% | 21.6% | 21.6% | 14.5% | 8% | 6.5% | 2.9% | 2.9% | 0.06% |
| Aug 2026 | 22.3% | 22% | 22% | 14.8% | 8.1% | 5.4% | 3% | 2.4% | 0.05% |
| Sep 2026 | 25.6% | 20.8% | 20.8% | 13.9% | 7.6% | 6.2% | 2.8% | 2.3% | 0.06% |
How has the Chemical Guys and Meguiar's comparison changed over the last 12 months?
3 findings
- Chemical Guys was ahead of Meguiar's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chemical Guys’ share of searches among car shampoo brands worldwide moved from 23.9% to 25.6%, and its estimated monthly branded searches moved from 111K to 112K.
- Across the 12 months ending September 2026, Meguiar's’ share of searches among car shampoo brands worldwide moved from 23.7% to 20.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for car shampoo brands worldwide in September 2026?
2 changes
In September 2026, Chemical Guys gained share of searches among car shampoo brands worldwide, from 22.3% to 25.6%.
In September 2026, Meguiar's lost share of searches among car shampoo brands worldwide, from 22% to 20.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chemical Guys’ and Meguiar's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemical Guys
2 branded search terms
- chemical guys
- chemicalguys
Meguiar's
1 branded search term
- meguiar s
Other head-to-heads among car shampoo brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.