Brandwave

Koch-Chemie vs Meguiar's:Which is more popular?

In September 2026, Koch-Chemie and Meguiar's were level in searches among car shampoo brands worldwide, with an estimated 90.5K branded searches each, at 20.8% of the total each. When we asked ChatGPT and Google AI Overviews about car shampoo brands, Meguiar's appeared in all five answers and Koch-Chemie in two. Meguiar's was mentioned before Koch-Chemie in every answer.

Among car shampoo brands worldwide in September 2026

Who do people search for more?

Koch-Chemie and Meguiar's are searched for about as often as each other.

Koch-Chemie 90.5K searchesMeguiar's 90.5K searches

Who does AI mention more?

Meguiar's, mentioned in every answer we collected

Meguiar's in 5 of 5Koch-Chemie in 2 of 5

Who does AI recommend more?

Meguiar's, named ahead of Koch-Chemie in every answer

Meguiar's first in 5Koch-Chemie never first

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Top car shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meguiar's appeared in all five answers. Koch-Chemie was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Meguiar's was listed before Koch-Chemie in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. CarPro2nd
  3. Chemical Guys3rd
  4. Adam's Polishes4th
  5. Koch-Chemie5th
  6. Turtle Wax6th
  7. Autoglym–
  8. Bilt Hamber–
  9. Sonax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meguiar's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemical Guys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CarPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koch-Chemie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Wax1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autoglym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bilt Hamber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Koch-Chemie or Meguiar's more popular in search?

This chart shows how often people search Google for Koch-Chemie and Meguiar's by name. Each line represents a brand's share of searches for all nine car shampoo brands we track, month by month, from English-language searches worldwide.

Koch-Chemie and Meguiar's among car shampoo brands worldwide, by month

Share of searches by month for Koch-Chemie, Meguiar's. The figures are in the table below the chart.

View monthly share of searches table
MonthChemical GuysKoch-ChemieMeguiar'sTurtle WaxAutoglymCarProAdam's PolishesBilt HamberSonax
Oct 202523.9%19.5%23.7%13%8.7%5.8%3.2%2.1%0.08%
Nov 202524.3%24.1%19.8%10.8%8.9%5.9%4%2.2%0.06%
Dec 202525.7%17.1%20.9%11.4%14%6.3%2.8%1.9%0.04%
Jan 202623.2%18.7%22.9%12.5%10.2%6.9%3.1%2.5%0.05%
Feb 202625.7%20.9%20.9%11.4%9.3%6.2%2.8%2.8%0.04%
Mar 202623.5%23.2%18.9%12.7%10.4%5.7%3.1%2.5%0.03%
Apr 202626.2%21.2%21.2%11.6%9.5%5.2%2.8%2.3%0.04%
May 202627.7%22.4%18.3%12.3%8.2%5.5%3%2.5%0.04%
Jun 202625.6%20.6%20.6%13.9%7.6%6.2%2.8%2.8%0.07%
Jul 202621.9%21.6%21.6%14.5%8%6.5%2.9%2.9%0.06%
Aug 202622.3%22%22%14.8%8.1%5.4%3%2.4%0.05%
Sep 202625.6%20.8%20.8%13.9%7.6%6.2%2.8%2.3%0.06%

How has the Koch-Chemie and Meguiar's comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Koch-Chemie took it in November 2025, Meguiar's took it in December 2025, Koch-Chemie took it in March 2026.
  • Across the 12 months ending September 2026, Koch-Chemie’s share of searches among car shampoo brands worldwide moved from 19.5% to 20.8%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Meguiar's’ share of searches among car shampoo brands worldwide moved from 23.7% to 20.8%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for car shampoo brands worldwide in September 2026?

2 changes

  1. In September 2026, Koch-Chemie lost share of searches among car shampoo brands worldwide, from 22% to 20.8%.

  2. In September 2026, Meguiar's lost share of searches among car shampoo brands worldwide, from 22% to 20.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Koch-Chemie’s and Meguiar's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Koch-Chemie

1 branded search term

  • koch chemie

Meguiar's

1 branded search term

  • meguiar s

How the Brand Demand Index is measured

Other head-to-heads among car shampoo brands

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