Brandwave

Chemical Guys vs Turtle Wax:Which is more popular?

In September 2026, Chemical Guys had more branded searches than Turtle Wax among car shampoo brands worldwide. Chemical Guys had about 112,000 branded searches, while Turtle Wax had 60,500. Chemical Guys made up 25.6% of all car shampoo brand searches we track, and Turtle Wax accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about car shampoo brands, Chemical Guys appeared in four of the five answers and Turtle Wax in one. Chemical Guys was mentioned before Turtle Wax in every answer that named either.

Among car shampoo brands worldwide in September 2026

Who do people search for more?

Chemical Guys, about 84% more searches than Turtle Wax

Chemical Guys 112K searchesTurtle Wax 60.5K searches

Who does AI mention more?

Chemical Guys, mentioned in 4 of 5 answers, Turtle Wax in 1

Chemical Guys in 4 of 5Turtle Wax in 1 of 5

Who does AI recommend more?

Chemical Guys, named ahead of Turtle Wax in 4 of 4 answers

Chemical Guys first in 4Turtle Wax never first

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Top car shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chemical Guys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Turtle Wax was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Chemical Guys was listed before Turtle Wax in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. CarPro2nd
  3. Chemical Guys3rd
  4. Adam's Polishes4th
  5. Koch-Chemie5th
  6. Turtle Wax6th
  7. Autoglym–
  8. Bilt Hamber–
  9. Sonax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meguiar's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemical Guys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CarPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koch-Chemie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Wax1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autoglym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bilt Hamber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Chemical Guys or Turtle Wax more popular in search?

This chart shows how often people search Google for Chemical Guys and Turtle Wax by name. Each line represents a brand's share of searches for all nine car shampoo brands we track, month by month, from English-language searches worldwide.

Chemical Guys and Turtle Wax among car shampoo brands worldwide, by month

Share of searches by month for Chemical Guys, Turtle Wax. The figures are in the table below the chart.

View monthly share of searches table
MonthChemical GuysKoch-ChemieMeguiar'sTurtle WaxAutoglymCarProAdam's PolishesBilt HamberSonax
Oct 202523.9%19.5%23.7%13%8.7%5.8%3.2%2.1%0.08%
Nov 202524.3%24.1%19.8%10.8%8.9%5.9%4%2.2%0.06%
Dec 202525.7%17.1%20.9%11.4%14%6.3%2.8%1.9%0.04%
Jan 202623.2%18.7%22.9%12.5%10.2%6.9%3.1%2.5%0.05%
Feb 202625.7%20.9%20.9%11.4%9.3%6.2%2.8%2.8%0.04%
Mar 202623.5%23.2%18.9%12.7%10.4%5.7%3.1%2.5%0.03%
Apr 202626.2%21.2%21.2%11.6%9.5%5.2%2.8%2.3%0.04%
May 202627.7%22.4%18.3%12.3%8.2%5.5%3%2.5%0.04%
Jun 202625.6%20.6%20.6%13.9%7.6%6.2%2.8%2.8%0.07%
Jul 202621.9%21.6%21.6%14.5%8%6.5%2.9%2.9%0.06%
Aug 202622.3%22%22%14.8%8.1%5.4%3%2.4%0.05%
Sep 202625.6%20.8%20.8%13.9%7.6%6.2%2.8%2.3%0.06%

How has the Chemical Guys and Turtle Wax comparison changed over the last 12 months?

3 findings
  • Chemical Guys was ahead of Turtle Wax in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chemical Guys’ share of searches among car shampoo brands worldwide moved from 23.9% to 25.6%, and its estimated monthly branded searches moved from 111K to 112K.
  • Across the 12 months ending September 2026, Turtle Wax’s share of searches among car shampoo brands worldwide moved from 13% to 13.9%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for car shampoo brands worldwide in September 2026?

2 changes

  1. In September 2026, Chemical Guys gained share of searches among car shampoo brands worldwide, from 22.3% to 25.6%.

  2. In September 2026, Turtle Wax lost share of searches among car shampoo brands worldwide, from 14.8% to 13.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chemical Guys’ and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chemical Guys

2 branded search terms

  • chemical guys
  • chemicalguys

Turtle Wax

1 branded search term

  • turtle wax

How the Brand Demand Index is measured

Other head-to-heads among car shampoo brands

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