Brandwave

How popular isKoch-Chemie?

In September 2026, people searched for Koch-Chemie by name about 90,500 times worldwide, about the same as the previous year. These searches made up 20.8% of all global car shampoo brand searches, placing Koch-Chemie second out of nine brands. When we asked both ChatGPT and Google AI Overviews about car shampoo brands, Koch-Chemie appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Koch-Chemie is the second most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Chemical GuysShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Koch-ChemieShare of searches 20.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Meguiar'sShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Turtle WaxShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. AutoglymShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top car shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Koch-Chemie was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Koch-Chemie is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. CarPro2nd
  3. Chemical Guys3rd
  4. Adam's Polishes4th
  5. Koch-Chemie5th
  6. Turtle Wax6th
  7. Autoglym–
  8. Bilt Hamber–
  9. Sonax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meguiar's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemical Guys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CarPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koch-Chemie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Wax1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autoglym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bilt Hamber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which car shampoo brands compete with Koch-Chemie?

Koch-Chemie against car shampoo brands worldwide, by month

Share of searches by month for Chemical Guys, Koch-Chemie, Meguiar's, Turtle Wax, Autoglym, CarPro, Adam's Polishes, Bilt Hamber. The figures are in the table below the chart.

View monthly share of searches table
MonthChemical GuysKoch-ChemieMeguiar'sTurtle WaxAutoglymCarProAdam's PolishesBilt HamberSonax
Oct 202523.9%19.5%23.7%13%8.7%5.8%3.2%2.1%0.08%
Nov 202524.3%24.1%19.8%10.8%8.9%5.9%4%2.2%0.06%
Dec 202525.7%17.1%20.9%11.4%14%6.3%2.8%1.9%0.04%
Jan 202623.2%18.7%22.9%12.5%10.2%6.9%3.1%2.5%0.05%
Feb 202625.7%20.9%20.9%11.4%9.3%6.2%2.8%2.8%0.04%
Mar 202623.5%23.2%18.9%12.7%10.4%5.7%3.1%2.5%0.03%
Apr 202626.2%21.2%21.2%11.6%9.5%5.2%2.8%2.3%0.04%
May 202627.7%22.4%18.3%12.3%8.2%5.5%3%2.5%0.04%
Jun 202625.6%20.6%20.6%13.9%7.6%6.2%2.8%2.8%0.07%
Jul 202621.9%21.6%21.6%14.5%8%6.5%2.9%2.9%0.06%
Aug 202622.3%22%22%14.8%8.1%5.4%3%2.4%0.05%
Sep 202625.6%20.8%20.8%13.9%7.6%6.2%2.8%2.3%0.06%

  1. 1.Chemical Guys

    25.6%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Koch-Chemie

    20.8%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  3. 3.Meguiar's

    20.8%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  4. 4.Turtle Wax

    13.9%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Autoglym

    7.6%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  6. 6.CarPro

    6.2%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Adam's Polishes

    2.8%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Bilt Hamber

    2.3%

    Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.Sonax

    0.06%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Koch-Chemie and its closest rivals

Every comparison with Koch-Chemie

8 comparisons

How has branded search demand for Koch-Chemie changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Koch-Chemie worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Koch-Chemie’s share of searches among car shampoo brands worldwide increased from 19.5% to 20.8%.
  • Across the 12 months ending September 2026, Koch-Chemie’s share of searches among car shampoo brands worldwide peaked at 24.1% in November 2025 and was lowest at 17.1% in December 2025.
  • Across the 12 months ending September 2026, Koch-Chemie rose from 3rd to 2nd among car shampoo brands worldwide.

How did search popularity change for car shampoo brands worldwide in September 2026?

6 changes

  1. In September 2026, Chemical Guys gained share of searches among car shampoo brands worldwide, from 22.3% to 25.6%.

  2. In September 2026, CarPro gained share of searches among car shampoo brands worldwide, from 5.4% to 6.2%.

  3. In September 2026, Koch-Chemie lost share of searches among car shampoo brands worldwide, from 22% to 20.8%.

  4. In September 2026, Meguiar's lost share of searches among car shampoo brands worldwide, from 22% to 20.8%.

  5. In September 2026, Turtle Wax lost share of searches among car shampoo brands worldwide, from 14.8% to 13.9%.

  6. Estimated monthly branded searches for Sonax worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are Koch-Chemie’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Koch-Chemie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • koch chemie

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How the Brand Demand Index is measured

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