How popular isMeguiar's in search?
In August 2026, there were an estimated 260 branded searches for Meguiar's worldwide which held steady over the last 11 months. Meguiar's holds 0.11% estimated Share of Search among car shampoo brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chemical Guys46.4%
Turtle Wax31.2%
Autoglym17.1%- Bilt Hamber5.1%
Meguiar's0.11%- Sonax0.11%
Follow Meguiar's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which car shampoo brands compete with Meguiar's?
Share of Search by month for Chemical Guys, Turtle Wax, Autoglym, Bilt Hamber, Meguiar's. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Turtle Wax | Autoglym | Bilt Hamber | Meguiar's | Sonax |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.3% | 18.3% | 4.5% | 0.12% | 0.18% |
| Nov 2025 | 52.3% | 23.5% | 19.2% | 4.7% | 0.12% | 0.12% |
| Dec 2025 | 48.1% | 21.7% | 26.5% | 3.5% | 0.11% | 0.07% |
| Jan 2026 | 47.4% | 25.9% | 21.2% | 5.2% | 0.14% | 0.11% |
| Feb 2026 | 51.8% | 23.3% | 19.1% | 5.7% | 0.12% | 0.08% |
| Mar 2026 | 47.4% | 26% | 21.2% | 5.2% | 0.11% | 0.06% |
| Apr 2026 | 52.4% | 23.5% | 19.2% | 4.7% | 0.1% | 0.08% |
| May 2026 | 54.3% | 24.4% | 16.3% | 4.9% | 0.11% | 0.09% |
| Jun 2026 | 51% | 27.9% | 15.3% | 5.6% | 0.08% | 0.15% |
| Jul 2026 | 45.9% | 30.9% | 16.9% | 6.2% | 0.09% | 0.13% |
| Aug 2026 | 46.4% | 31.2% | 17.1% | 5.1% | 0.11% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 110K | 0% | +0.5 points | |
| 2, held 2nd | 31.2% | 74K | 0% | +0.4 points | |
| 3, held 3rd | 17.1% | 40.5K | 0% | +0.2 points | |
| 4, held 4th | 5.1% | 12.1K | -18.2% | -1.1 points | |
| 5, moved from 6th to 5th | 0.11% | 260 | +23.8% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.11% | 260 | -18.8% | 0 pointsmoved from 5th to 6th |
46.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.
31.2%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Autoglym17.1%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.1%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
0.11%
Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.
6.Sonax
0.11%
Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Meguiar's and its closest rivals
How has branded search demand for Meguiar's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Meguiar's worldwide held steady at 260.
- Across the 11 months ending August 2026, Meguiar's rose from 6th to 5th among car shampoo brands worldwide.
How did search popularity change for car shampoo brands worldwide in August 2026?
5 changes
In August 2026, Chemical Guys gained estimated Share of Search among car shampoo brands worldwide, from 45.9% to 46.4%.
In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 6.2% to 5.1%.
Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 24.4% to 31.2% in August 2026.
In August 2026, Meguiar's rose from 6th to 5th among car shampoo brands worldwide.
In August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide.
Where does Meguiar's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car shampoo brands | 5th of 6 | 0.11% | Shown above |
| Car polish brands | 5th of 6 | 0.12% | Show ranking |
How is Meguiar's measured?
Brandwave collects information about searches that people make online using Meguiar's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- meguiars com
Do you work for Meguiar's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Meguiar's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.