Brandwave

Adam's Polishes vs Chemical Guys:Which is more popular?

In September 2026, Chemical Guys had more branded searches than Adam's Polishes among car shampoo brands worldwide. Chemical Guys had about 112,000 branded searches, while Adam's Polishes had 12,100. Chemical Guys made up 25.6% of all car shampoo brand searches we track, and Adam's Polishes accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about car shampoo brands, Chemical Guys appeared in four of the five answers and Adam's Polishes in three. Adam's Polishes and Chemical Guys were each mentioned first in two of the four answers that named either.

Among car shampoo brands worldwide in September 2026

Who do people search for more?

Chemical Guys, about 9 searches for every 1 for Adam's Polishes

Chemical Guys 112K searchesAdam's Polishes 12.1K searches

Who does AI mention more?

Chemical Guys, mentioned in 4 of 5 answers, Adam's Polishes in 3

Chemical Guys in 4 of 5Adam's Polishes in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Adam's Polishes first in 2Chemical Guys first in 2

Follow Adam's Polishes vs Chemical Guys and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top car shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chemical Guys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adam's Polishes was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adam's Polishes and Chemical Guys were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. CarPro2nd
  3. Chemical Guys3rd
  4. Adam's Polishes4th
  5. Koch-Chemie5th
  6. Turtle Wax6th
  7. Autoglym–
  8. Bilt Hamber–
  9. Sonax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meguiar's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemical Guys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CarPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koch-Chemie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Wax1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autoglym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bilt Hamber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adam's Polishes or Chemical Guys more popular in search?

This chart shows how often people search Google for Adam's Polishes and Chemical Guys by name. Each line represents a brand's share of searches for all nine car shampoo brands we track, month by month, from English-language searches worldwide.

Adam's Polishes and Chemical Guys among car shampoo brands worldwide, by month

Share of searches by month for Chemical Guys, Adam's Polishes. The figures are in the table below the chart.

View monthly share of searches table
MonthChemical GuysKoch-ChemieMeguiar'sTurtle WaxAutoglymCarProAdam's PolishesBilt HamberSonax
Oct 202523.9%19.5%23.7%13%8.7%5.8%3.2%2.1%0.08%
Nov 202524.3%24.1%19.8%10.8%8.9%5.9%4%2.2%0.06%
Dec 202525.7%17.1%20.9%11.4%14%6.3%2.8%1.9%0.04%
Jan 202623.2%18.7%22.9%12.5%10.2%6.9%3.1%2.5%0.05%
Feb 202625.7%20.9%20.9%11.4%9.3%6.2%2.8%2.8%0.04%
Mar 202623.5%23.2%18.9%12.7%10.4%5.7%3.1%2.5%0.03%
Apr 202626.2%21.2%21.2%11.6%9.5%5.2%2.8%2.3%0.04%
May 202627.7%22.4%18.3%12.3%8.2%5.5%3%2.5%0.04%
Jun 202625.6%20.6%20.6%13.9%7.6%6.2%2.8%2.8%0.07%
Jul 202621.9%21.6%21.6%14.5%8%6.5%2.9%2.9%0.06%
Aug 202622.3%22%22%14.8%8.1%5.4%3%2.4%0.05%
Sep 202625.6%20.8%20.8%13.9%7.6%6.2%2.8%2.3%0.06%

How has the Adam's Polishes and Chemical Guys comparison changed over the last 12 months?

3 findings

How did search popularity change for car shampoo brands worldwide in September 2026?

2 changes
  1. In September 2026, Chemical Guys gained share of searches among car shampoo brands worldwide, from 22.3% to 25.6%.

  2. Estimated monthly branded searches for Adam's Polishes worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adam's Polishes’ and Chemical Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adam's Polishes

1 branded search term

  • adams polishes

Chemical Guys

2 branded search terms

  • chemical guys
  • chemicalguys

How the Brand Demand Index is measured

Other head-to-heads among car shampoo brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.