Autoglym vs Sonax:Which is more popular by branded search?
In August 2026, Autoglym had more branded searches than Sonax among car shampoo brands worldwide. Autoglym was estimated to have 40.5K branded searches compared to Sonax’s 260, and held a 17.1% Share of Search versus Sonax’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Autoglym or Sonax?
Compare the car shampoo brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Autoglym, Sonax. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Turtle Wax | Autoglym | Bilt Hamber | Meguiar's | Sonax |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.3% | 18.3% | 4.5% | 0.12% | 0.18% |
| Nov 2025 | 52.3% | 23.5% | 19.2% | 4.7% | 0.12% | 0.12% |
| Dec 2025 | 48.1% | 21.7% | 26.5% | 3.5% | 0.11% | 0.07% |
| Jan 2026 | 47.4% | 25.9% | 21.2% | 5.2% | 0.14% | 0.11% |
| Feb 2026 | 51.8% | 23.3% | 19.1% | 5.7% | 0.12% | 0.08% |
| Mar 2026 | 47.4% | 26% | 21.2% | 5.2% | 0.11% | 0.06% |
| Apr 2026 | 52.4% | 23.5% | 19.2% | 4.7% | 0.1% | 0.08% |
| May 2026 | 54.3% | 24.4% | 16.3% | 4.9% | 0.11% | 0.09% |
| Jun 2026 | 51% | 27.9% | 15.3% | 5.6% | 0.08% | 0.15% |
| Jul 2026 | 45.9% | 30.9% | 16.9% | 6.2% | 0.09% | 0.13% |
| Aug 2026 | 46.4% | 31.2% | 17.1% | 5.1% | 0.11% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Autoglym and Sonax comparison changed over the last 12 months?
3 findings
- Autoglym was ahead of Sonax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car shampoo brands worldwide moved from 18.3% to 17.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Sonax’s estimated Share of Search among car shampoo brands worldwide moved from 0.18% to 0.11%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for car shampoo brands worldwide in August 2026?
1 change
In August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Autoglym’s and Sonax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.