Bilt Hamber vs Sonax:Which is more popular by branded search?

Name: Bilt Hamber vs Sonax: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Bilt Hamber had more branded searches than Sonax among car shampoo brands worldwide. Bilt Hamber was estimated to have 12.1K branded searches compared to Sonax’s 260, and held a 5.1% Share of Search versus Sonax’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among car shampoo brands worldwide in August 2026Which is more popular in search, Bilt Hamber or Sonax?

Bilt Hamber5.1%12.1K searches

vs

Sonax0.11%260 searches

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Which is more popular in search, Bilt Hamber or Sonax?

Compare the car shampoo brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bilt Hamber and Sonax among car shampoo brands worldwide, by month

Month	Chemical Guys	Turtle Wax	Autoglym	Bilt Hamber	Meguiar's	Sonax
Oct 2025	49.7%	27.3%	18.3%	4.5%	0.12%	0.18%
Nov 2025	52.3%	23.5%	19.2%	4.7%	0.12%	0.12%
Dec 2025	48.1%	21.7%	26.5%	3.5%	0.11%	0.07%
Jan 2026	47.4%	25.9%	21.2%	5.2%	0.14%	0.11%
Feb 2026	51.8%	23.3%	19.1%	5.7%	0.12%	0.08%
Mar 2026	47.4%	26%	21.2%	5.2%	0.11%	0.06%
Apr 2026	52.4%	23.5%	19.2%	4.7%	0.1%	0.08%
May 2026	54.3%	24.4%	16.3%	4.9%	0.11%	0.09%
Jun 2026	51%	27.9%	15.3%	5.6%	0.08%	0.15%
Jul 2026	45.9%	30.9%	16.9%	6.2%	0.09%	0.13%
Aug 2026	46.4%	31.2%	17.1%	5.1%	0.11%	0.11%
Sep 2026	—	—	—	—	—	—

How has the Bilt Hamber and Sonax comparison changed over the last 12 months?

3 findings

Bilt Hamber was ahead of Sonax in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bilt Hamber’s estimated Share of Search among car shampoo brands worldwide moved from 4.5% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
Across the 11 months ending August 2026, Sonax’s estimated Share of Search among car shampoo brands worldwide moved from 0.18% to 0.11%, and its estimated monthly branded searches moved from 390 to 260.

How did search popularity change for car shampoo brands worldwide in August 2026?

2 changes

In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 6.2% to 5.1%.
In August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Bilt Hamber’s and Sonax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.