Meguiar's vs Turtle Wax:Which is searched more?
In September 2026, Meguiar's had more branded searches than Turtle Wax among car care brands worldwide. Meguiar's was estimated to have 90.5K branded searches compared to Turtle Wax’s 60.5K, and held a 25.3% Share of Search versus Turtle Wax’s 16.9%. These are worldwide searches for English-language branded terms.
Follow Meguiar's vs Turtle Wax and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Meguiar's or Turtle Wax?
Compare the car care brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meguiar's, Turtle Wax. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Meguiar's | Turtle Wax | Armor All | Autoglym | Gyeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.6% | 15.7% | 10.5% | 10.5% | 5.8% |
| Nov 2025 | 32.1% | 26.1% | 14.3% | 9.5% | 11.7% | 6.4% |
| Dec 2025 | 30.3% | 24.7% | 13.5% | 9% | 16.5% | 6% |
| Jan 2026 | 28% | 27.6% | 15.1% | 10.1% | 12.4% | 6.8% |
| Feb 2026 | 32.1% | 26.1% | 14.3% | 9.5% | 11.7% | 6.4% |
| Mar 2026 | 30.5% | 24.5% | 16.5% | 9% | 13.5% | 6% |
| Apr 2026 | 33.1% | 26.8% | 14.7% | 8% | 12% | 5.4% |
| May 2026 | 35% | 23.1% | 15.5% | 10.4% | 10.4% | 5.7% |
| Jun 2026 | 32.2% | 26% | 17.5% | 9.6% | 9.6% | 5.2% |
| Jul 2026 | 27.6% | 27.2% | 18.3% | 10% | 10% | 6.7% |
| Aug 2026 | 27.6% | 27.2% | 18.3% | 10% | 10% | 6.7% |
| Sep 2026 | 31.1% | 25.3% | 16.9% | 11.3% | 9.2% | 6.2% |
How has the Meguiar's and Turtle Wax comparison changed over the last 12 months?
3 findings
- Meguiar's was ahead of Turtle Wax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meguiar's’ estimated Share of Search among car care brands worldwide moved from 28.6% to 25.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Turtle Wax’s estimated Share of Search among car care brands worldwide moved from 15.7% to 16.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for car care brands worldwide in September 2026?
2 changes
In September 2026, Meguiar's lost estimated Share of Search among car care brands worldwide, from 27.2% to 25.3%.
In September 2026, Turtle Wax lost estimated Share of Search among car care brands worldwide, from 18.3% to 16.9%.
Other head-to-heads among car care brands
Chemical Guys vs Meguiar's: compare search popularity- Chemical Guys vs Turtle Wax: compare search popularity
Chemical Guys vs Armor All: compare search popularity
Chemical Guys vs Autoglym: compare search popularity- Meguiar's vs Armor All: compare search popularity
- Meguiar's vs Autoglym: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Meguiar's’ and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meguiar's
1 branded search term
- meguiar s
Turtle Wax
1 branded search term
- turtle wax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.