Brandwave

Chemical Guys vs Moso Natural:Which is more popular by branded search?

In August 2026, Chemical Guys had more branded searches than Moso Natural among car air fresheners worldwide. Chemical Guys was estimated to have 110K branded searches compared to Moso Natural’s 590, and held a 14% Share of Search versus Moso Natural’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among car air fresheners worldwide in August 2026Which is more popular in search, Chemical Guys or Moso Natural?
Chemical Guys14%110K searches
vs
Moso Natural0.08%590 searches

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Which is more popular in search, Chemical Guys or Moso Natural?

Compare the car air fresheners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chemical Guys and Moso Natural among car air fresheners worldwide, by month

Share of Search by month for Chemical Guys, Moso Natural. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeChemical GuysLittle TreesAir SpencerMoso Natural
Oct 202571.4%17.4%9.5%1.1%0.47%0.04%
Nov 202578.6%12.9%7.1%0.95%0.43%0.03%
Dec 202583.5%9.2%6.1%0.82%0.37%0.03%
Jan 202664%23.4%10.5%1.4%0.63%0.07%
Feb 202655.9%25%16.7%1.5%0.82%0.07%
Mar 202653.6%24%19.7%1.8%0.79%0.13%
Apr 202646.4%25.4%25.4%1.9%0.83%0.09%
May 202646.4%25.4%25.4%1.9%0.83%0.09%
Jun 202648.4%26.5%21.7%2.4%0.87%0.12%
Jul 202650.4%27.6%18.4%2.5%0.9%0.12%
Aug 202657.5%25.7%14%1.9%0.84%0.08%
Sep 2026——————

How has the Chemical Guys and Moso Natural comparison changed over the last 12 months?

How did search popularity change for car air fresheners worldwide in August 2026?

  1. In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%.

  2. Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Chemical Guys’ and Moso Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chemical Guys

1 branded search term

  • chemical guys

Moso Natural

1 branded search term

  • moso natural

How the Brand Demand Index is measured

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