Bilt Hamber vs Chemical Guys:Which is more popular by branded search?

Name: Bilt Hamber vs Chemical Guys: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Chemical Guys had more branded searches than Bilt Hamber among car shampoo brands worldwide. Chemical Guys was estimated to have 110K branded searches compared to Bilt Hamber’s 12.1K, and held a 46.4% Share of Search versus Bilt Hamber’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among car shampoo brands worldwide in August 2026Which is more popular in search, Bilt Hamber or Chemical Guys?

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Which is more popular in search, Bilt Hamber or Chemical Guys?

Compare the car shampoo brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bilt Hamber and Chemical Guys among car shampoo brands worldwide, by month

Month	Chemical Guys	Turtle Wax	Autoglym	Bilt Hamber	Meguiar's	Sonax
Oct 2025	49.7%	27.3%	18.3%	4.5%	0.12%	0.18%
Nov 2025	52.3%	23.5%	19.2%	4.7%	0.12%	0.12%
Dec 2025	48.1%	21.7%	26.5%	3.5%	0.11%	0.07%
Jan 2026	47.4%	25.9%	21.2%	5.2%	0.14%	0.11%
Feb 2026	51.8%	23.3%	19.1%	5.7%	0.12%	0.08%
Mar 2026	47.4%	26%	21.2%	5.2%	0.11%	0.06%
Apr 2026	52.4%	23.5%	19.2%	4.7%	0.1%	0.08%
May 2026	54.3%	24.4%	16.3%	4.9%	0.11%	0.09%
Jun 2026	51%	27.9%	15.3%	5.6%	0.08%	0.15%
Jul 2026	45.9%	30.9%	16.9%	6.2%	0.09%	0.13%
Aug 2026	46.4%	31.2%	17.1%	5.1%	0.11%	0.11%
Sep 2026	—	—	—	—	—	—

How has the Bilt Hamber and Chemical Guys comparison changed over the last 12 months?

3 findings

Chemical Guys was ahead of Bilt Hamber in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bilt Hamber’s estimated Share of Search among car shampoo brands worldwide moved from 4.5% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car shampoo brands worldwide moved from 49.7% to 46.4%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for car shampoo brands worldwide in August 2026?

2 changes

In August 2026, Chemical Guys gained estimated Share of Search among car shampoo brands worldwide, from 45.9% to 46.4%.
In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 6.2% to 5.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Bilt Hamber’s and Chemical Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.