Brandwave

How popular isChanel in search?

In September 2026, there were an estimated 7.4M branded searches for Chanel worldwide which held steady over the last 12 months. Chanel holds 79.4% estimated Share of Search among cream Bronzer brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel79.4%
  2. Charlotte Tilbury16.2%
  3. Tarte2.7%
  4. Anastasia Beverly Hills1.8%
  5. NARS<0.01%
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Which cream Bronzer brands compete with Chanel?

Chanel against cream Bronzer brands worldwide, by month

Share of Search by month for Chanel, Charlotte Tilbury, Tarte. The figures are in the table below the chart.

View monthly share of search table
MonthChanelCharlotte TilburyTarteAnastasia Beverly HillsNARS
Oct 202577%15.9%3.9%3.2%<0.01%
Nov 202562.7%30.5%4.1%2.7%<0.01%
Dec 202573.5%21.6%2.9%1.9%<0.01%
Jan 202685.8%10.6%2.1%1.4%<0.01%
Feb 202681.7%13.7%2.8%1.9%<0.01%
Mar 202680.3%15%3%1.7%<0.01%
Apr 202682.1%13.8%2.3%1.9%<0.01%
May 202682.6%10.3%5.7%1.4%<0.01%
Jun 202687.6%9.4%1.9%1%<0.01%
Jul 202680.7%15.1%2.5%1.7%<0.01%
Aug 202679.4%16.2%2.7%1.8%<0.01%
Sep 202679.4%16.2%2.7%1.8%<0.01%

  1. 1.Chanel

    79.4%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Charlotte Tilbury

    16.2%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tarte

    2.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Anastasia Beverly Hills

    1.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chanel and its closest rivals

Every comparison with Chanel

How has branded search demand for Chanel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chanel worldwide held steady, from 7.3M to 7.4M.
  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among cream Bronzer brands worldwide increased from 77% to 79.4%.
  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among cream Bronzer brands worldwide peaked at 87.6% in June 2026 and was lowest at 62.7% in November 2025.

How did search popularity change for cream Bronzer brands worldwide in September 2026?

  1. Estimated monthly branded searches for NARS worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  2. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  3. Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

Where does Chanel compete?

Chanel is ranked in 28 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tote bag brands3rd of 819%Show ranking
Rain Boots brands3rd of 819.2%Show ranking
Cross Body Bag brands2nd of 721%Show ranking
Snow Globe brands3rd of 625.7%Show ranking
Luxury fashion houses2nd of 728%Show ranking
Advent Calendar brands2nd of 730.1%Show ranking
Saddle Bag brands1st of 831.7%Show ranking
Sunglasses Case brands1st of 837.6%Show ranking
Riding Boots brands1st of 837.7%Show ranking
Prescription glasses brands1st of 738.5%Show ranking
Glasses Frames brands1st of 641.1%Show ranking
Scarf brands1st of 842%Show ranking
Sunglasses Women brands1st of 743.1%Show ranking
Brooch Pin brands1st of 844.6%Show ranking
Fragrance brands1st of 945.7%Show ranking
Eye Makeup Remover brands1st of 850.1%Show ranking
Glasses Women brands1st of 551.2%Show ranking
Rubber Boots brands1st of 454.2%Show ranking
Body Spray brands1st of 854.6%Show ranking
Charm Bracelet brands1st of 854.9%Show ranking
Lapel Pin brands1st of 357.3%Show ranking
Designer perfume brands1st of 558.4%Show ranking
Deodorant Spray brands1st of 669.9%Show ranking
Body oil brands1st of 774.8%Show ranking
Cream Bronzer brands1st of 579.4%Shown above
Body Mist brands1st of 581.9%Show ranking
Channel management platforms1st of 599.5%Show ranking
Partner relationship management platforms1st of 599.5%Show ranking

How is Chanel measured?

Brandwave collects information about searches that people make online using Chanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • chanel
  • chanel chance
  • chanel parfume
  • chanel water

Do you work for Chanel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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