Brandwave

Chanel vs Charlotte Tilbury:Which is searched more?

In September 2026, Chanel had more branded searches than Charlotte Tilbury among cream Bronzer brands worldwide. Chanel was estimated to have 7.4M branded searches compared to Charlotte Tilbury’s 1.5M, and held a 79.4% Share of Search versus Charlotte Tilbury’s 16.2%. These are worldwide searches for English-language branded terms.

Share of Search among cream Bronzer brands worldwide in September 2026Which is more popular in search, Chanel or Charlotte Tilbury?
Chanel79.4%7.4M searches
vs
Charlotte Tilbury16.2%1.5M searches

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Which is more popular in search, Chanel or Charlotte Tilbury?

Compare the cream bronzer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chanel and Charlotte Tilbury among cream Bronzer brands worldwide, by month

Share of Search by month for Chanel, Charlotte Tilbury. The figures are in the table below the chart.

View monthly share of search table
MonthChanelCharlotte TilburyTarteAnastasia Beverly HillsNARS
Oct 202577%15.9%3.9%3.2%<0.01%
Nov 202562.7%30.5%4.1%2.7%<0.01%
Dec 202573.5%21.6%2.9%1.9%<0.01%
Jan 202685.8%10.6%2.1%1.4%<0.01%
Feb 202681.7%13.7%2.8%1.9%<0.01%
Mar 202680.3%15%3%1.7%<0.01%
Apr 202682.1%13.8%2.3%1.9%<0.01%
May 202682.6%10.3%5.7%1.4%<0.01%
Jun 202687.6%9.4%1.9%1%<0.01%
Jul 202680.7%15.1%2.5%1.7%<0.01%
Aug 202679.4%16.2%2.7%1.8%<0.01%
Sep 202679.4%16.2%2.7%1.8%<0.01%

How has the Chanel and Charlotte Tilbury comparison changed over the last 12 months?

  • Chanel was ahead of Charlotte Tilbury in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among cream Bronzer brands worldwide moved from 77% to 79.4%, and its estimated monthly branded searches moved from 7.3M to 7.4M.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among cream Bronzer brands worldwide moved from 15.9% to 16.2%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for cream Bronzer brands worldwide in September 2026?

Neither Chanel nor Charlotte Tilbury moved beyond provider rounding among cream Bronzer brands in September 2026.

Other head-to-heads among cream Bronzer brands

How each brand is measured

Brandwave collects information about searches that people make online using Chanel’s and Charlotte Tilbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chanel

4 branded search terms

  • chanel
  • chanel chance
  • chanel parfume
  • chanel water

Charlotte Tilbury

1 branded search term

  • charlotte tilbury

How the Brand Demand Index is measured

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