How popular isBurton in search?
In September 2026, there were an estimated 116K branded searches for Burton worldwide which is down 27% over the last 12 months. Burton holds 1.9% estimated Share of Search among snowboard boots worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Burton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Burton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Snowboard boots | 3rd of 6 | 1.9% | Shown below |
| Base layer brands | 6th of 6 | 0.77% | Show ranking |
| Snow pants brands | 4th of 4 | 7.9% | Show ranking |
| Ski and snowboard brands | 2nd of 7 | 11.3% | Show ranking |
| Snowboard brands | 3rd of 5 | 12.9% | Show ranking |
| Bindings brands | 3rd of 5 | 26.4% | Show ranking |
Which snowboard boots compete with Burton?
Share of Search by month for Vans, K2, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Vans | K2 | Burton | Nitro | Salomon | ThirtyTwo |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 16.3% | 2.9% | 2.1% | 0.42% | 0.47% |
| Nov 2025 | 82.1% | 11.7% | 3.9% | 1.5% | 0.3% | 0.53% |
| Dec 2025 | 80% | 11.6% | 6.4% | 1.2% | 0.29% | 0.55% |
| Jan 2026 | 72% | 15.8% | 8.7% | 1.9% | 0.48% | 1.1% |
| Feb 2026 | 76.7% | 13.8% | 6.9% | 1.7% | 0.42% | 0.6% |
| Mar 2026 | 83.4% | 11.8% | 2.5% | 1.5% | 0.45% | 0.39% |
| Apr 2026 | 82.3% | 13.8% | 1.3% | 1.8% | 0.55% | 0.29% |
| May 2026 | 83.1% | 13.8% | 0.9% | 1.5% | 0.45% | 0.19% |
| Jun 2026 | 80.2% | 16.3% | 1.1% | 1.8% | 0.53% | 0.18% |
| Jul 2026 | 84.8% | 11.6% | 1.1% | 1.9% | 0.46% | 0.2% |
| Aug 2026 | 83.1% | 13.8% | 1.2% | 1.2% | 0.45% | 0.17% |
| Sep 2026 | 84.2% | 11.6% | 1.9% | 1.5% | 0.46% | 0.31% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 5M | -18.3% | +1 points | |
| 2, held 2nd | 11.6% | 691K | -31.9% | -2.1 points | |
| 3, moved from 4th to 3rd | 1.9% | 112K | +24.9% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.5% | 90.5K | 0% | +0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.46% | 27.1K | -18.1% | 0 points | |
| 6, held 6th | 0.31% | 18.4K | +43.8% | +0.1 points |
1.
Vans
84.2%
Held 1st. 5M estimated branded searches, -18.3% vs prior month. Share +1 points.
2.
K2
11.6%
Held 2nd. 691K estimated branded searches, -31.9% vs prior month. Share -2.1 points.
3.
Burton1.9%
Moved from 4th to 3rd. 112K estimated branded searches, +24.9% vs prior month. Share +0.7 points.
4.
Nitro1.5%
Moved from 3rd to 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Salomon0.46%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
0.31%
Held 6th. 18.4K estimated branded searches, +43.8% vs prior month. Share +0.1 points.
Compare search popularity between Burton and its closest rivals
Every comparison with Burton
25 comparisons
- Burton vs GNU
- Burton vs Helly Hansen
- Burton vs K2
- Burton vs Ride
- Burton vs Roxy
- Burton vs Vans
- Burton vs Volcom
- Burton vs Capita
- Burton vs Nitro
- Burton vs Rossignol
- Atomic vs Burton
- Burton vs Salomon
- Burton vs Salomon Ski
- Burton vs ThirtyTwo
- Burton vs Hyperlite
- Burton vs Ronix
- Burton vs Lib Tech
- Burton vs Völkl
- Ariat vs Burton
- Burton vs Carhartt
- Burton vs Castelli
- Burton vs Columbia
- Burton vs First Lite
- Burton vs Liquid Force
- Burton vs Slingshot
How has branded search demand for Burton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burton worldwide fell from 160K to 116K.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snowboard boots worldwide decreased from 2.9% to 1.9%.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snowboard boots worldwide peaked at 8.7% in January 2026 and was lowest at 0.9% in May 2026.
How did search popularity change for snowboard boots worldwide in September 2026?
6 changes
In September 2026, Burton overtook Nitro to rank 3rd among snowboard boots worldwide, with 1.9% estimated Share of Search.
In September 2026, Vans gained estimated Share of Search among snowboard boots worldwide, from 83.1% to 84.2%.
In September 2026, K2 lost estimated Share of Search among snowboard boots worldwide, from 13.8% to 11.6%.
Estimated monthly branded searches for Salomon worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for ThirtyTwo worldwide fell 25.5% over 12 measured months, from 24.7K to 18.4K in September 2026.
Estimated monthly branded searches for Nitro worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How is Burton measured?
Brandwave collects information about searches that people make online using Burton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- burton binding
- burton boot
- burton jacket
- burton ski
- burton snow
- burton snowboard boot
- burton snowboard boots
Do you work for Burton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Burton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.