Brandwave

How popular isAll-Clad in search?

In September 2026, there were an estimated 143K branded searches for All-Clad worldwide which is down 26.8% over the last 12 months. All-Clad holds 3.1% estimated Share of Search among measuring spoons brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset42.9%
  2. Tupperware28.6%
  3. KitchenAid25.3%
  4. All-Clad3.1%
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Where does All-Clad compete?

All-Clad is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands4th of 43.1%Shown below
Measuring cups brands5th of 63.8%Show ranking
Griddle pan brands4th of 64.9%Show ranking
Pots and pans brands4th of 75.5%Show ranking
Grill pan brands3rd of 85.6%Show ranking
Loaf pan brands4th of 65.6%Show ranking
Roasting pan brands3rd of 66%Show ranking
Frying pan brands3rd of 76%Show ranking
Turkey roaster brands3rd of 36.2%Show ranking
Crock pot brands3rd of 46.6%Show ranking
Saute pan brands2nd of 36.6%Show ranking
Belgian waffle maker brands4th of 48.4%Show ranking
Premium cookware brands4th of 515.7%Show ranking
Pizza stone brands3rd of 617.4%Show ranking
Mixing bowls brands3rd of 420.8%Show ranking
Waffle iron brands3rd of 322.5%Show ranking
Pizza cutter brands2nd of 431.5%Show ranking

Which measuring spoons brands compete with All-Clad?

All-Clad against measuring spoons brands worldwide, by month

Share of Search by month for Le Creuset, Tupperware, KitchenAid, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetTupperwareKitchenAidAll-Clad
Oct 202536.2%29.4%31.2%3.3%
Nov 202539.3%21.4%35%4.3%
Dec 202539.5%21.5%34.6%4.3%
Jan 202633.5%33.5%29.3%3.7%
Feb 202633.4%33.4%29.4%3.7%
Mar 202633.7%33.7%29.6%3%
Apr 202636%29.5%31.3%3.2%
May 202638%31.1%27.5%3.4%
Jun 202636.5%30%26.1%7.4%
Jul 202638.1%31.2%27.2%3.4%
Aug 202638%31.1%27.5%3.4%
Sep 202642.9%28.6%25.3%3.1%

  1. 1.Le Creuset

    42.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5 points.

  2. 2.Tupperware

    28.6%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.KitchenAid

    25.3%

    Held 3rd. 884K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.All-Clad

    3.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between All-Clad and its closest rivals

Every comparison with All-Clad

How has branded search demand for All-Clad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among measuring spoons brands worldwide peaked at 7.4% in June 2026 and was lowest at 3% in March 2026.

How did search popularity change for measuring spoons brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among measuring spoons brands worldwide, from 38% to 42.9%.

  2. In September 2026, Tupperware lost estimated Share of Search among measuring spoons brands worldwide, from 31.1% to 28.6%.

  3. In September 2026, KitchenAid lost estimated Share of Search among measuring spoons brands worldwide, from 27.5% to 25.3%.

  4. All-Clad’s estimated Share of Search among measuring spoons brands worldwide has lost ground for 3 months in a row, from 7.4% to 3.1% in September 2026.

How is All-Clad measured?

Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

Do you work for All-Clad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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