Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 1.2 million times in Australia, an 18.9% decrease from the previous year. These searches made up 36.7% of all Australia kitchen retailer searches, placing IKEA first out of seven retailers. When we asked both ChatGPT and Google AI Overviews about kitchen retailers, IKEA appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

IKEA is the most searched of 7 competitors and the most recommended in AI answers.

  1. IKEAShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KaboodleShare of searches 30%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. KinsmanShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Freedom KitchensShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Kitchen ConnectionShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top kitchen retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IKEA is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IKEA1st
  2. Kaboodle2nd
  3. Dan Kitchens2nd
  4. KitchenKraft4th
  5. Freedom Kitchens5th
  6. Kinsman–
  7. Kitchen Connection–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaboodle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenKraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dan Kitchens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Kitchens1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitchen Connection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which kitchen retailers compete with IKEA?

IKEA against kitchen retailers in Australia, by month

Share of searches by month for IKEA, Kaboodle, Kinsman, Freedom Kitchens, Kitchen Connection. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAKaboodleKinsmanFreedom KitchensKitchen ConnectionKitchenKraftDan Kitchens
Oct 202544.3%29.5%4.8%13.2%7.2%0.64%0.34%
Nov 202544%29.4%5.8%10.7%8.8%0.78%0.41%
Dec 202542.7%35%4.6%8.4%8.4%0.61%0.32%
Jan 202645.7%30.5%4.9%9.1%9.1%0.53%0.29%
Feb 202645.5%30.4%4.8%9.1%9.1%0.65%0.53%
Mar 202644%29.4%5.8%10.7%8.8%0.78%0.51%
Apr 202645.8%30.6%6.1%9.1%7.3%0.66%0.35%
May 202641.7%34.1%4.4%10.1%8.3%0.9%0.39%
Jun 202644.9%30%4%10.9%8.9%0.79%0.42%
Jul 202646.1%30.9%4.8%9.2%7.4%1.2%0.36%
Aug 202644.3%29.6%5.9%8.8%8.8%2.2%0.34%
Sep 202636.7%30%13.4%8.9%8.9%1.8%0.35%

  1. 1.IKEA

    36.7%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -7.7 points.

  2. 2.Kaboodle

    30%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Kinsman

    13.4%

    Moved from 5th to 3rd. 5.4K estimated branded searches, +125% vs prior month. Share +7.5 points.

  4. 4.Freedom Kitchens

    8.9%

    Moved from 3rd to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kitchen Connection

    8.9%

    Moved from 4th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.KitchenKraft

    1.8%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Dan Kitchens

    0.35%

    Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

IKEA sells other things too, so only its searches that name this product count here, like “ikea kitchen”.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

29 comparisons

How has branded search demand for IKEA changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in Australia fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia decreased from 44.3% to 36.7%.
  • Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia peaked at 46.1% in July 2026 and was lowest at 36.7% in September 2026.

How did search popularity change for Australia kitchen retailers in September 2026?

6 changes

  1. In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches.

  2. In September 2026, IKEA lost share of searches among kitchen retailers in Australia, from 44.3% to 36.7%.

  3. Estimated monthly branded searches for KitchenKraft in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026.

  4. Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Kaboodle in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Dan Kitchens in Australia fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are IKEA’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea
  • ikea blinds
  • ikea kitchen

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Furniture retailers1st of 1046.6%Show ranking
Homewares retailers1st of 957.8%Show ranking
Blinds retailers5th of 86.8%Show ranking
Kitchen retailers1st of 736.7%Shown above
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