Brosa vs IKEA:Which is more popular?
In September 2026, IKEA had more branded searches than Brosa among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Brosa had 1,900. IKEA made up 46.6% of all furniture retailer searches we track, and Brosa accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about furniture retailers, IKEA appeared in three of the five answers and Brosa in none.
Who do people search for more?
IKEA, about 642 searches for every 1 for Brosa
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brosa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Temple & Webster1st- IKEA2nd
King Living3rd
Amart Furniture4th
Castlery5th
Mocka6th
Koala7th
Fantastic Furniture8th
Nick Scali9th
Brosa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture store should I buy a sofa from in Australia?”
Asked ChatGPT
“What are the best furniture retailers in Australia?”
Asked ChatGPT
“What's the best online furniture store in Australia for good quality at a fair price?”
Searched Google, AI Overview
“online furniture stores”
Searched Google, AI Overview
“furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Brosa or IKEA more popular in search?
This chart shows how often people search Google for Brosa and IKEA by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Brosa. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Fantastic Furniture | Temple & Webster | Amart Furniture | Nick Scali | King Living | Mocka | Castlery | Koala | Brosa |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 21% | 14.1% | 10.5% | 3.4% | 1.3% | 1.3% | 0.85% | 0.63% | 0.09% |
| Nov 2025 | 47.1% | 17.3% | 17.3% | 10.6% | 3.5% | 1.3% | 1% | 1% | 0.72% | 0.09% |
| Dec 2025 | 51.9% | 19.1% | 12.8% | 10.4% | 2.6% | 0.94% | 0.94% | 0.77% | 0.53% | 0.07% |
| Jan 2026 | 56.1% | 16.9% | 11.3% | 9.2% | 3.4% | 1% | 0.83% | 0.83% | 0.51% | 0.07% |
| Feb 2026 | 52.9% | 19.4% | 13% | 8.6% | 2.6% | 0.96% | 0.96% | 0.96% | 0.58% | 0.07% |
| Mar 2026 | 51.7% | 19% | 12.7% | 9.5% | 3.1% | 1.1% | 1.1% | 0.93% | 0.7% | 0.08% |
| Apr 2026 | 56.6% | 17% | 11.4% | 8.5% | 2.8% | 1.3% | 1% | 0.84% | 0.56% | 0.06% |
| May 2026 | 51.6% | 18.9% | 12.7% | 9.5% | 3.1% | 1.4% | 1.1% | 0.93% | 0.62% | 0.08% |
| Jun 2026 | 46.4% | 20.8% | 13.9% | 10.4% | 4.2% | 1.3% | 1.3% | 1% | 0.68% | 0.07% |
| Jul 2026 | 50.9% | 18.7% | 12.5% | 10.6% | 3.1% | 1.4% | 1.4% | 0.92% | 0.56% | 0.06% |
| Aug 2026 | 51.2% | 18.8% | 12.6% | 9.4% | 3.8% | 1.4% | 1.4% | 0.92% | 0.61% | 0.06% |
| Sep 2026 | 46.6% | 21% | 14% | 10.5% | 3.5% | 1.3% | 1.3% | 1% | 0.84% | 0.07% |
How has the Brosa and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Brosa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brosa’s share of searches among furniture retailers in Australia moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for Australia furniture retailers in September 2026?
2 changes
In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brosa’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among furniture retailers
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