How popular isNick Scali in search?
In September 2026, people searched for Nick Scali by name about 90,500 times in Australia, a 17.7% decrease from the previous year. These searches made up 3.5% of all Australia furniture retailer searches, placing Nick Scali fifth out of ten retailers.
IKEA46.6%
Fantastic Furniture21%
Temple & Webster14%
Amart Furniture10.5%
Nick Scali3.5%
King Living1.3%
Mocka1.3%
Castlery1%
Koala0.84%
Brosa0.07%
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Which furniture retailers compete with Nick Scali?
Share of searches by month for IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Fantastic Furniture | Temple & Webster | Amart Furniture | Nick Scali | King Living | Mocka | Castlery | Koala | Brosa |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 21% | 14.1% | 10.5% | 3.4% | 1.3% | 1.3% | 0.85% | 0.63% | 0.09% |
| Nov 2025 | 47.1% | 17.3% | 17.3% | 10.6% | 3.5% | 1.3% | 1% | 1% | 0.72% | 0.09% |
| Dec 2025 | 51.9% | 19.1% | 12.8% | 10.4% | 2.6% | 0.94% | 0.94% | 0.77% | 0.53% | 0.07% |
| Jan 2026 | 56.1% | 16.9% | 11.3% | 9.2% | 3.4% | 1% | 0.83% | 0.83% | 0.51% | 0.07% |
| Feb 2026 | 52.9% | 19.4% | 13% | 8.6% | 2.6% | 0.96% | 0.96% | 0.96% | 0.58% | 0.07% |
| Mar 2026 | 51.7% | 19% | 12.7% | 9.5% | 3.1% | 1.1% | 1.1% | 0.93% | 0.7% | 0.08% |
| Apr 2026 | 56.6% | 17% | 11.4% | 8.5% | 2.8% | 1.3% | 1% | 0.84% | 0.56% | 0.06% |
| May 2026 | 51.6% | 18.9% | 12.7% | 9.5% | 3.1% | 1.4% | 1.1% | 0.93% | 0.62% | 0.08% |
| Jun 2026 | 46.4% | 20.8% | 13.9% | 10.4% | 4.2% | 1.3% | 1.3% | 1% | 0.68% | 0.07% |
| Jul 2026 | 50.9% | 18.7% | 12.5% | 10.6% | 3.1% | 1.4% | 1.4% | 0.92% | 0.56% | 0.06% |
| Aug 2026 | 51.2% | 18.8% | 12.6% | 9.4% | 3.8% | 1.4% | 1.4% | 0.92% | 0.61% | 0.06% |
| Sep 2026 | 46.6% | 21% | 14% | 10.5% | 3.5% | 1.3% | 1.3% | 1% | 0.84% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 1.2M | -18.7% | -4.6 points | |
| 2, held 2nd | 21% | 550K | 0% | +2.2 points | |
| 3, held 3rd | 14% | 368K | 0% | +1.5 points | |
| 4, held 4th | 10.5% | 275K | 0% | +1.1 points | |
| 5, held 5th | 3.5% | 90.5K | -17.7% | -0.3 points | |
| 6, held 6th | 1.3% | 33.1K | -18.3% | -0.1 points | |
| 7, held 7th | 1.3% | 33.1K | -18.3% | -0.1 points | |
| 8, held 8th | 1% | 27.1K | 0% | +0.1 points | |
| 9, held 9th | 0.84% | 22K | +22.2% | +0.2 points | |
| 10, held 10th | 0.07% | 1.9K | 0% | 0 points |
1.
IKEA46.6%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -4.6 points.
21%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +2.2 points.
14%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.
10.5%
Held 4th. 275K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.5%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
1.3%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
7.
Mocka1.3%
Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
8.
Castlery1%
Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Koala0.84%
Held 9th. 22K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
10.
Brosa0.07%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nick Scali and its closest rivals
- Nick Scali vs Fantastic Furniture: compare search popularity
- Nick Scali vs Temple & Webster: compare search popularity
- Nick Scali vs Amart Furniture: compare search popularity
- Nick Scali vs King Living: compare search popularity
- Nick Scali vs Mocka: compare search popularity
- Compare Nick Scali with any brand
Every comparison with Nick Scali
9 comparisons
How has branded search demand for Nick Scali changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nick Scali in Australia fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in Australia peaked at 4.2% in June 2026 and was lowest at 2.6% in December 2025.
How did search popularity change for Australia furniture retailers in September 2026?
6 changes
In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.
In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.
In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.
In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Nick Scali’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nick Scali’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nick scali
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