Brandwave

Castlery vs Nick Scali:Which is more popular?

In September 2026, Nick Scali had more branded searches than Castlery among furniture retailers in Australia. Nick Scali had about 90,500 branded searches, while Castlery had 27,100. Nick Scali made up 3.5% of all furniture retailer searches we track, and Castlery accounted for 1%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Castlery appeared in two of the five answers and Nick Scali in one. Castlery was mentioned before Nick Scali in two out of three answers that named either.

Among furniture retailers in Australia in September 2026

Who do people search for more?

Nick Scali, about 3 searches for every 1 for Castlery

Nick Scali 90.5K searchesCastlery 27.1K searches

Who does AI mention more?

Castlery, mentioned in 2 of 5 answers, Nick Scali in 1

Castlery in 2 of 5Nick Scali in 1 of 5

Who does AI recommend more?

Castlery, named ahead of Nick Scali in 2 of 3 answers

Castlery first in 2Nick Scali first in 1

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Castlery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nick Scali was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Castlery was listed before Nick Scali in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Castlery or Nick Scali more popular in search?

This chart shows how often people search Google for Castlery and Nick Scali by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.

Castlery and Nick Scali among furniture retailers in Australia, by month

Share of searches by month for Nick Scali, Castlery. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

How has the Castlery and Nick Scali comparison changed over the last 12 months?

3 findings
  • Nick Scali was ahead of Castlery in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Castlery’s share of searches among furniture retailers in Australia moved from 0.85% to 1%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in Australia moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for Australia furniture retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Nick Scali in Australia fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Castlery’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castlery

1 branded search term

  • castlery

Nick Scali

1 branded search term

  • nick scali

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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