How popular isBrosa?
In September 2026, people searched for Brosa by name about 1,900 times in Australia, a 34.5% decrease from the previous year. These searches made up 0.07% of all Australia furniture retailer searches, placing Brosa tenth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about furniture retailers, Brosa did not appear in any of the answers.
Brosa is the tenth most searched of 10 competitors and not listed in any AI answer.
IKEAShare of searches 46.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Fantastic FurnitureShare of searches 21%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Temple & WebsterShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Amart FurnitureShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BrosaShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brosa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Temple & Webster1st
- IKEA2nd
King Living3rd- Amart Furniture4th
Castlery5th
Mocka6th
Koala7th- Fantastic Furniture8th
Nick Scali9th- Brosa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture store should I buy a sofa from in Australia?”
Asked ChatGPT
“What are the best furniture retailers in Australia?”
Asked ChatGPT
“What's the best online furniture store in Australia for good quality at a fair price?”
Searched Google, AI Overview
“online furniture stores”
Searched Google, AI Overview
“furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which furniture retailers compete with Brosa?
Share of searches by month for IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali, Brosa. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Fantastic Furniture | Temple & Webster | Amart Furniture | Nick Scali | King Living | Mocka | Castlery | Koala | Brosa |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 21% | 14.1% | 10.5% | 3.4% | 1.3% | 1.3% | 0.85% | 0.63% | 0.09% |
| Nov 2025 | 47.1% | 17.3% | 17.3% | 10.6% | 3.5% | 1.3% | 1% | 1% | 0.72% | 0.09% |
| Dec 2025 | 51.9% | 19.1% | 12.8% | 10.4% | 2.6% | 0.94% | 0.94% | 0.77% | 0.53% | 0.07% |
| Jan 2026 | 56.1% | 16.9% | 11.3% | 9.2% | 3.4% | 1% | 0.83% | 0.83% | 0.51% | 0.07% |
| Feb 2026 | 52.9% | 19.4% | 13% | 8.6% | 2.6% | 0.96% | 0.96% | 0.96% | 0.58% | 0.07% |
| Mar 2026 | 51.7% | 19% | 12.7% | 9.5% | 3.1% | 1.1% | 1.1% | 0.93% | 0.7% | 0.08% |
| Apr 2026 | 56.6% | 17% | 11.4% | 8.5% | 2.8% | 1.3% | 1% | 0.84% | 0.56% | 0.06% |
| May 2026 | 51.6% | 18.9% | 12.7% | 9.5% | 3.1% | 1.4% | 1.1% | 0.93% | 0.62% | 0.08% |
| Jun 2026 | 46.4% | 20.8% | 13.9% | 10.4% | 4.2% | 1.3% | 1.3% | 1% | 0.68% | 0.07% |
| Jul 2026 | 50.9% | 18.7% | 12.5% | 10.6% | 3.1% | 1.4% | 1.4% | 0.92% | 0.56% | 0.06% |
| Aug 2026 | 51.2% | 18.8% | 12.6% | 9.4% | 3.8% | 1.4% | 1.4% | 0.92% | 0.61% | 0.06% |
| Sep 2026 | 46.6% | 21% | 14% | 10.5% | 3.5% | 1.3% | 1.3% | 1% | 0.84% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 1.2M | -18.7% | -4.6 points | |
| 2, held 2nd | 21% | 550K | 0% | +2.2 points | |
| 3, held 3rd | 14% | 368K | 0% | +1.5 points | |
| 4, held 4th | 10.5% | 275K | 0% | +1.1 points | |
| 5, held 5th | 3.5% | 90.5K | -17.7% | -0.3 points | |
| 6, held 6th | 1.3% | 33.1K | -18.3% | -0.1 points | |
| 7, held 7th | 1.3% | 33.1K | -18.3% | -0.1 points | |
| 8, held 8th | 1% | 27.1K | 0% | +0.1 points | |
| 9, held 9th | 0.84% | 22K | +22.2% | +0.2 points | |
| 10, held 10th | 0.07% | 1.9K | 0% | 0 points |
1.
IKEA46.6%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -4.6 points.
21%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +2.2 points.
14%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.
10.5%
Held 4th. 275K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.5%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
1.3%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
7.
Mocka1.3%
Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
8.
Castlery1%
Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Koala0.84%
Held 9th. 22K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
10.
Brosa0.07%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Brosa and its closest rivals
Every comparison with Brosa
9 comparisons
How has branded search demand for Brosa changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brosa in Australia fell from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Brosa’s share of searches among furniture retailers in Australia held steady, from 0.09% to 0.07%.
How did search popularity change for Australia furniture retailers in September 2026?
6 changes
In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.
In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.
In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.
In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Brosa’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Brosa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brosa
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Is Brosa your brand?
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