Furniture retailers in Australia:Which are most popular?
In September 2026, IKEA was the most searched furniture retailer in Australia, accounting for 46.6% of all searches among the ten retailers we track. When we checked with ChatGPT and Google AI Overviews, Amart Furniture was mentioned most often, in four of the five answers. Temple & Webster was recommended most often, coming first in two out of five responses.
IKEAShare of searches 46.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Fantastic FurnitureShare of searches 21%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Temple & WebsterShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Amart FurnitureShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Nick ScaliShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
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Top furniture retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned most often, in four of the five answers. Temple & Webster was recommended most often, coming first in two out of five answers. IKEA was second, and King Living was third. Brosa, which ranked tenth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Temple & Webster1st
- IKEA2nd
King Living3rd- Amart Furniture4th
Castlery5th
Mocka6th
Koala7th- Fantastic Furniture8th
- Nick Scali9th
Brosa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture store should I buy a sofa from in Australia?”
Asked ChatGPT
“What are the best furniture retailers in Australia?”
Asked ChatGPT
“What's the best online furniture store in Australia for good quality at a fair price?”
Searched Google, AI Overview
“online furniture stores”
Searched Google, AI Overview
“furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which furniture retailers do people search for most?
This chart shows how often people search Google for each furniture retailer by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Fantastic Furniture | Temple & Webster | Amart Furniture | Nick Scali | King Living | Mocka | Castlery | Koala | Brosa |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 21% | 14.1% | 10.5% | 3.4% | 1.3% | 1.3% | 0.85% | 0.63% | 0.09% |
| Nov 2025 | 47.1% | 17.3% | 17.3% | 10.6% | 3.5% | 1.3% | 1% | 1% | 0.72% | 0.09% |
| Dec 2025 | 51.9% | 19.1% | 12.8% | 10.4% | 2.6% | 0.94% | 0.94% | 0.77% | 0.53% | 0.07% |
| Jan 2026 | 56.1% | 16.9% | 11.3% | 9.2% | 3.4% | 1% | 0.83% | 0.83% | 0.51% | 0.07% |
| Feb 2026 | 52.9% | 19.4% | 13% | 8.6% | 2.6% | 0.96% | 0.96% | 0.96% | 0.58% | 0.07% |
| Mar 2026 | 51.7% | 19% | 12.7% | 9.5% | 3.1% | 1.1% | 1.1% | 0.93% | 0.7% | 0.08% |
| Apr 2026 | 56.6% | 17% | 11.4% | 8.5% | 2.8% | 1.3% | 1% | 0.84% | 0.56% | 0.06% |
| May 2026 | 51.6% | 18.9% | 12.7% | 9.5% | 3.1% | 1.4% | 1.1% | 0.93% | 0.62% | 0.08% |
| Jun 2026 | 46.4% | 20.8% | 13.9% | 10.4% | 4.2% | 1.3% | 1.3% | 1% | 0.68% | 0.07% |
| Jul 2026 | 50.9% | 18.7% | 12.5% | 10.6% | 3.1% | 1.4% | 1.4% | 0.92% | 0.56% | 0.06% |
| Aug 2026 | 51.2% | 18.8% | 12.6% | 9.4% | 3.8% | 1.4% | 1.4% | 0.92% | 0.61% | 0.06% |
| Sep 2026 | 46.6% | 21% | 14% | 10.5% | 3.5% | 1.3% | 1.3% | 1% | 0.84% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 1.2M | -18.7% | -4.6 points | |
| 2, held 2nd | 21% | 550K | 0% | +2.2 points | |
| 3, held 3rd | 14% | 368K | 0% | +1.5 points | |
| 4, held 4th | 10.5% | 275K | 0% | +1.1 points | |
| 5, held 5th | 3.5% | 90.5K | -17.7% | -0.3 points | |
| 6, held 6th | 1.3% | 33.1K | -18.3% | -0.1 points | |
| 7, held 7th | 1.3% | 33.1K | -18.3% | -0.1 points | |
| 8, held 8th | 1% | 27.1K | 0% | +0.1 points | |
| 9, held 9th | 0.84% | 22K | +22.2% | +0.2 points | |
| 10, held 10th | 0.07% | 1.9K | 0% | 0 points |
1.
IKEA46.6%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -4.6 points.
21%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +2.2 points.
14%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.
10.5%
Held 4th. 275K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.5%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
1.3%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
7.
Mocka1.3%
Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
8.
Castlery1%
Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Koala0.84%
Held 9th. 22K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
10.
Brosa0.07%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among furniture retailers in Australia?
10 brands
In September 2026, IKEA was the most searched among furniture retailers in Australia, with an estimated 1.2M branded searches, 46.6% of all searches for the ten we track. Fantastic Furniture is in 2nd place, 25.6 percentage points behind at 21%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| IKEA | 46.9% → 46.6% | 56.6%Apr 2026 | 46.4%Jun 2026 | 1st |
| Fantastic Furniture | 21% | 21%Oct 2025 | 16.9%Jan 2026 | 2nd |
| Temple & Webster | 14.1% → 14% | 17.3%Nov 2025 | 11.3%Jan 2026 | 3rd |
| Amart Furniture | 10.5% | 10.6%Nov 2025 | 8.5%Apr 2026 | 4th |
| Nick Scali | 3.4% → 3.5% | 4.2%Jun 2026 | 2.6%Dec 2025 | 5th |
| King Living | 1.3% | 1.4%May 2026 | 0.94%Dec 2025 | 6th |
| Mocka | 1.3% | 1.4%Aug 2026 | 0.83%Jan 2026 | 7th |
| Castlery | 0.85% → 1% | 1%Nov 2025 | 0.77%Dec 2025 | 8th |
| Koala | 0.63% → 0.84% | 0.84%Sep 2026 | 0.51%Jan 2026 | 9th |
| Brosa | 0.09% → 0.07% | 0.09%Nov 2025 | 0.06%Apr 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia peaked at 56.6% in April 2026 and was lowest at 46.4% in June 2026.
- Across the 12 months ending September 2026, Fantastic Furniture’s share of searches among furniture retailers in Australia peaked at 21% in October 2025 and was lowest at 16.9% in January 2026.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among furniture retailers in Australia peaked at 17.3% in November 2025 and was lowest at 11.3% in January 2026.
- Across the 12 months ending September 2026, Amart Furniture’s share of searches among furniture retailers in Australia peaked at 10.6% in November 2025 and was lowest at 8.5% in April 2026.
- Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in Australia peaked at 4.2% in June 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali, King Living, Mocka, Castlery, Koala and Brosa held steady: their share of searches among furniture retailers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia furniture retailers in September 2026?
8 changes
In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.
In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.
In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.
In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Mocka in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Nick Scali in Australia fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Compare popularity between leading brands
- IKEA vs Fantastic Furniture: compare popularity
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- IKEA vs Nick Scali: compare popularity
- Fantastic Furniture vs Temple & Webster: compare popularity
- Fantastic Furniture vs Amart Furniture: compare popularity
- Fantastic Furniture vs Nick Scali: compare popularity
- Temple & Webster vs Amart Furniture: compare popularity
- Temple & Webster vs Nick Scali: compare popularity
- Amart Furniture vs Nick Scali: compare popularity
- Compare any of these brands
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