Brandwave

Amart Furniture vs IKEA:Which is more popular?

In September 2026, IKEA had more branded searches than Amart Furniture among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Amart Furniture had 275,000. IKEA made up 46.6% of all furniture retailer searches we track, and Amart Furniture accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Amart Furniture appeared in four of the five answers and IKEA in three. IKEA was mentioned before Amart Furniture in three out of five answers.

Among furniture retailers in Australia in September 2026

Who do people search for more?

IKEA, about 4 searches for every 1 for Amart Furniture

IKEA 1.2M searchesAmart Furniture 275K searches

Who does AI mention more?

Amart Furniture, mentioned in 4 of 5 answers, IKEA in 3

Amart Furniture in 4 of 5IKEA in 3 of 5

Who does AI recommend more?

IKEA, named ahead of Amart Furniture in 3 of 5 answers

IKEA first in 3Amart Furniture first in 2

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA was listed before Amart Furniture in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Amart Furniture or IKEA more popular in search?

This chart shows how often people search Google for Amart Furniture and IKEA by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.

Amart Furniture and IKEA among furniture retailers in Australia, by month

Share of searches by month for IKEA, Amart Furniture. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

How has the Amart Furniture and IKEA comparison changed over the last 12 months?

3 findings
  • IKEA was ahead of Amart Furniture in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amart Furniture’s share of searches among furniture retailers in Australia held steady at 10.5%, and its estimated monthly branded searches moved from 336K to 275K.
  • Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

How did search popularity change for Australia furniture retailers in September 2026?

2 changes

  1. In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.

  2. In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amart Furniture’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amart Furniture

2 branded search terms

  • amart
  • amart furniture

IKEA

1 branded search term

  • ikea

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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