Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 1.2 million times in Australia, an 18.7% decrease from the previous year. These searches made up 46.6% of all Australia furniture retailer searches, placing IKEA first out of ten retailers. When we asked both ChatGPT and Google AI Overviews about furniture retailers, IKEA appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

IKEA is the most searched of 10 competitors and the second most recommended in AI answers.

  1. IKEAShare of searches 46.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Fantastic FurnitureShare of searches 21%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  3. Temple & WebsterShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Amart FurnitureShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Nick ScaliShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which furniture retailers compete with IKEA?

IKEA against furniture retailers in Australia, by month

Share of searches by month for IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

  1. 1.IKEA

    46.6%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -4.6 points.

  2. 2.Fantastic Furniture

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Temple & Webster

    14%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Amart Furniture

    10.5%

    Held 4th. 275K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Nick Scali

    3.5%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.

  6. 6.King Living

    1.3%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  7. 7.Mocka

    1.3%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  8. 8.Castlery

    1%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Koala

    0.84%

    Held 9th. 22K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  10. 10.Brosa

    0.07%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

16 comparisons

How has branded search demand for IKEA changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in Australia fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia peaked at 56.6% in April 2026 and was lowest at 46.4% in June 2026.

How did search popularity change for Australia furniture retailers in September 2026?

6 changes

  1. In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.

  2. In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.

  3. In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.

  4. In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.

  5. Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  6. Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are IKEA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea

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How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Furniture retailers1st of 1046.6%Shown above
Homewares retailers1st of 957.8%Show ranking
Creator with pink hair and a pink jacket

Is IKEA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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