IKEA vs Koala:Which is more popular?
In September 2026, IKEA had more branded searches than Koala among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Koala had 22,000. IKEA made up 46.6% of all furniture retailer searches we track, and Koala accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about furniture retailers, IKEA appeared in three of the five answers and Koala in two. IKEA was mentioned before Koala in two out of three answers that named either.
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Koala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before Koala in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Temple & Webster1st
IKEA2nd
King Living3rd
Amart Furniture4th
Castlery5th
Mocka6th
Koala7th
Fantastic Furniture8th
Nick Scali9th
Brosa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture store should I buy a sofa from in Australia?”
Asked ChatGPT
“What are the best furniture retailers in Australia?”
Asked ChatGPT
“What's the best online furniture store in Australia for good quality at a fair price?”
Searched Google, AI Overview
“online furniture stores”
Searched Google, AI Overview
“furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is IKEA or Koala more popular in search?
This chart shows how often people search Google for IKEA and Koala by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Koala. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Fantastic Furniture | Temple & Webster | Amart Furniture | Nick Scali | King Living | Mocka | Castlery | Koala | Brosa |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 21% | 14.1% | 10.5% | 3.4% | 1.3% | 1.3% | 0.85% | 0.63% | 0.09% |
| Nov 2025 | 47.1% | 17.3% | 17.3% | 10.6% | 3.5% | 1.3% | 1% | 1% | 0.72% | 0.09% |
| Dec 2025 | 51.9% | 19.1% | 12.8% | 10.4% | 2.6% | 0.94% | 0.94% | 0.77% | 0.53% | 0.07% |
| Jan 2026 | 56.1% | 16.9% | 11.3% | 9.2% | 3.4% | 1% | 0.83% | 0.83% | 0.51% | 0.07% |
| Feb 2026 | 52.9% | 19.4% | 13% | 8.6% | 2.6% | 0.96% | 0.96% | 0.96% | 0.58% | 0.07% |
| Mar 2026 | 51.7% | 19% | 12.7% | 9.5% | 3.1% | 1.1% | 1.1% | 0.93% | 0.7% | 0.08% |
| Apr 2026 | 56.6% | 17% | 11.4% | 8.5% | 2.8% | 1.3% | 1% | 0.84% | 0.56% | 0.06% |
| May 2026 | 51.6% | 18.9% | 12.7% | 9.5% | 3.1% | 1.4% | 1.1% | 0.93% | 0.62% | 0.08% |
| Jun 2026 | 46.4% | 20.8% | 13.9% | 10.4% | 4.2% | 1.3% | 1.3% | 1% | 0.68% | 0.07% |
| Jul 2026 | 50.9% | 18.7% | 12.5% | 10.6% | 3.1% | 1.4% | 1.4% | 0.92% | 0.56% | 0.06% |
| Aug 2026 | 51.2% | 18.8% | 12.6% | 9.4% | 3.8% | 1.4% | 1.4% | 0.92% | 0.61% | 0.06% |
| Sep 2026 | 46.6% | 21% | 14% | 10.5% | 3.5% | 1.3% | 1.3% | 1% | 0.84% | 0.07% |
How has the IKEA and Koala comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Koala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Koala’s share of searches among furniture retailers in Australia moved from 0.63% to 0.84%, and its estimated monthly branded searches moved from 20.2K to 22K.
How did search popularity change for Australia furniture retailers in September 2026?
1 change
In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using IKEA’s and Koala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among furniture retailers
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