Brandwave

IKEA vs King Living:Which is more popular?

In September 2026, IKEA had more branded searches than King Living among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while King Living had 33,100. IKEA made up 46.6% of all furniture retailer searches we track, and King Living accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about furniture retailers, IKEA appeared in three of the five answers and King Living in two. IKEA was mentioned before King Living in two out of three answers that named either.

Among furniture retailers in Australia in September 2026

Who do people search for more?

IKEA, about 37 searches for every 1 for King Living

IKEA 1.2M searchesKing Living 33.1K searches

Who does AI mention more?

IKEA, mentioned in 3 of 5 answers, King Living in 2

IKEA in 3 of 5King Living in 2 of 5

Who does AI recommend more?

IKEA, named ahead of King Living in 2 of 3 answers

IKEA first in 2King Living first in 1

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. King Living was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before King Living in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is IKEA or King Living more popular in search?

This chart shows how often people search Google for IKEA and King Living by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.

IKEA and King Living among furniture retailers in Australia, by month

Share of searches by month for IKEA, King Living. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

How has the IKEA and King Living comparison changed over the last 12 months?

3 findings
  • IKEA was ahead of King Living in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, King Living’s share of searches among furniture retailers in Australia held steady at 1.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for Australia furniture retailers in September 2026?

2 changes

  1. In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.

  2. Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IKEA’s and King Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

1 branded search term

  • ikea

King Living

1 branded search term

  • king living

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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