Brandwave

Nick Scali vs Temple & Webster:Which is more popular?

In September 2026, Temple & Webster had more branded searches than Nick Scali among furniture retailers in Australia. Temple & Webster had about 368,000 branded searches, while Nick Scali had 90,500. Temple & Webster made up 14% of all furniture retailer searches we track, and Nick Scali accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Temple & Webster appeared in three of the five answers and Nick Scali in one. Temple & Webster was mentioned before Nick Scali in every answer that named either.

Among furniture retailers in Australia in September 2026

Who do people search for more?

Temple & Webster, about 4 searches for every 1 for Nick Scali

Temple & Webster 368K searchesNick Scali 90.5K searches

Who does AI mention more?

Temple & Webster, mentioned in 3 of 5 answers, Nick Scali in 1

Temple & Webster in 3 of 5Nick Scali in 1 of 5

Who does AI recommend more?

Temple & Webster, named ahead of Nick Scali in 3 of 3 answers

Temple & Webster first in 3Nick Scali never first

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Temple & Webster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nick Scali was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Temple & Webster was listed before Nick Scali in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Nick Scali or Temple & Webster more popular in search?

This chart shows how often people search Google for Nick Scali and Temple & Webster by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.

Nick Scali and Temple & Webster among furniture retailers in Australia, by month

Share of searches by month for Temple & Webster, Nick Scali. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

How has the Nick Scali and Temple & Webster comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia furniture retailers in September 2026?

2 changes

  1. In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.

  2. Estimated monthly branded searches for Nick Scali in Australia fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nick Scali’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nick Scali

1 branded search term

  • nick scali

Temple & Webster

1 branded search term

  • temple and webster

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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