IKEA vs Spotlight:Which is more popular?
In September 2026, Spotlight had more branded searches than IKEA among blinds retailers in Australia. Spotlight had about 12,100 branded searches, while IKEA had 3,600. Spotlight made up 22.9% of all blinds retailer searches we track, and IKEA accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about blinds retailers, Spotlight appeared in two of the four answers and IKEA in one. IKEA and Spotlight were each mentioned first in one of the two answers.
Who do people search for more?
Spotlight, about 3 searches for every 1 for IKEA
Who does AI mention more?
Spotlight, mentioned in 2 of 4 answers, IKEA in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Spotlight was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. IKEA was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. IKEA and Spotlight were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotlight2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blinds Online1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IKEA1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Luxaflex1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Blind Factory1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynstan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bunnings0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blinds by Peter Meyer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about blinds retailers
4 answers
Asked ChatGPT
“Where's the best place to buy blinds in Australia?”
Asked ChatGPT
“Which company makes the best made to measure blinds?”
Asked ChatGPT
“Who should I get to quote for blinds and shutters near me?”
Searched Google, AI Overview
“blinds”
Searched Google, AI Overview
“blinds near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is IKEA or Spotlight more popular in search?
This chart shows how often people search Google for IKEA and Spotlight by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in Australia.
Share of searches by month for Spotlight, IKEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds Online | Spotlight | Wynstan | Bunnings | IKEA | Luxaflex | The Blind Factory | Blinds by Peter Meyer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 22.9% | 13.9% | 12.5% | 6.8% | 5.6% | 2.5% | 1.4% |
| Nov 2025 | 35.6% | 23.7% | 14.4% | 10.6% | 7.1% | 4.6% | 2.6% | 1.4% |
| Dec 2025 | 34.6% | 23.1% | 10.5% | 15.5% | 8.4% | 4.6% | 1.9% | 1.4% |
| Jan 2026 | 33.7% | 22.5% | 14.4% | 12.3% | 8.2% | 5.5% | 2.4% | 1.1% |
| Feb 2026 | 30% | 20.1% | 19.3% | 13.4% | 7.3% | 5.9% | 2.6% | 1.5% |
| Mar 2026 | 31.3% | 20.9% | 16.5% | 14% | 7.6% | 5.1% | 3.4% | 1.2% |
| Apr 2026 | 34.8% | 23.3% | 12.1% | 12.7% | 8.5% | 4.6% | 3.1% | 0.92% |
| May 2026 | 35.9% | 24% | 12.5% | 10.7% | 7.1% | 5.8% | 3.2% | 0.77% |
| Jun 2026 | 35.3% | 23.6% | 14.2% | 10.5% | 7% | 5.7% | 3.1% | 0.62% |
| Jul 2026 | 28.6% | 23.4% | 17.4% | 12.8% | 8.5% | 5.6% | 3.1% | 0.62% |
| Aug 2026 | 29.2% | 23.9% | 17.8% | 13% | 7.1% | 5.7% | 2.6% | 0.63% |
| Sep 2026 | 28% | 22.9% | 20.8% | 12.5% | 6.8% | 5.5% | 3% | 0.6% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea blinds”.
How has the IKEA and Spotlight comparison changed over the last 12 months?
3 findings
- Spotlight was ahead of IKEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among blinds retailers in Australia held steady at 6.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Spotlight’s share of searches among blinds retailers in Australia held steady at 22.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for Australia blinds retailers in September 2026?
2 changes
In September 2026, Spotlight lost share of searches among blinds retailers in Australia, from 23.9% to 22.9%.
Estimated monthly branded searches for IKEA in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Spotlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among blinds retailers
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