Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 1.2 million times in Australia, an 18.9% decrease from the previous year. These searches made up 6.8% of all Australia blinds retailer searches, placing IKEA fifth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about blinds retailers, IKEA appeared in one of the four answers and was the joint second most recommended of the eight.

Search and AI answers in September 2026

IKEA is the fifth most searched of 8 competitors and the joint second most recommended in AI answers.

  1. Blinds OnlineShare of searches 28%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. SpotlightShare of searches 22.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. WynstanShare of searches 20.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. BunningsShare of searches 12.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. IKEAShare of searches 6.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd

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Top blinds retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. IKEA is the joint second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotlight1st
  2. Blinds Online2nd
  3. IKEA2nd
  4. Luxaflex4th
  5. Wynstan–
  6. Bunnings–
  7. The Blind Factory–
  8. Blinds by Peter Meyer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotlight2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blinds Online1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Luxaflex1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Blind Factory1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynstan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blinds by Peter Meyer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about blinds retailers

4 answers

  • Asked ChatGPT

    “Where's the best place to buy blinds in Australia?”

    1. 1Blinds Online
    2. 2Spotlight
    3. 3Luxaflex

  • Asked ChatGPT

    “Which company makes the best made to measure blinds?”

    1. 1The Blind Factory

  • Asked ChatGPT

    “Who should I get to quote for blinds and shutters near me?”

    1. Searched Google, AI Overview

      “blinds”

      1. 1IKEA
      2. 2Spotlight

    2. Searched Google, AI Overview

      “blinds near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Which blinds retailers compete with IKEA?

    IKEA against blinds retailers in Australia, by month

    Share of searches by month for Blinds Online, Spotlight, Wynstan, Bunnings, IKEA, Luxaflex, The Blind Factory. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBlinds OnlineSpotlightWynstanBunningsIKEALuxaflexThe Blind FactoryBlinds by Peter Meyer
    Oct 202534.4%22.9%13.9%12.5%6.8%5.6%2.5%1.4%
    Nov 202535.6%23.7%14.4%10.6%7.1%4.6%2.6%1.4%
    Dec 202534.6%23.1%10.5%15.5%8.4%4.6%1.9%1.4%
    Jan 202633.7%22.5%14.4%12.3%8.2%5.5%2.4%1.1%
    Feb 202630%20.1%19.3%13.4%7.3%5.9%2.6%1.5%
    Mar 202631.3%20.9%16.5%14%7.6%5.1%3.4%1.2%
    Apr 202634.8%23.3%12.1%12.7%8.5%4.6%3.1%0.92%
    May 202635.9%24%12.5%10.7%7.1%5.8%3.2%0.77%
    Jun 202635.3%23.6%14.2%10.5%7%5.7%3.1%0.62%
    Jul 202628.6%23.4%17.4%12.8%8.5%5.6%3.1%0.62%
    Aug 202629.2%23.9%17.8%13%7.1%5.7%2.6%0.63%
    Sep 202628%22.9%20.8%12.5%6.8%5.5%3%0.6%

    1. 1.Blinds Online

      28%

      Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -1.3 points.

    2. 2.Spotlight

      22.9%

      Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1 points.

    3. 3.Wynstan

      20.8%

      Held 3rd. 11K estimated branded searches, +22.2% vs prior month. Share +3 points.

    4. 4.Bunnings

      12.5%

      Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

    5. 5.IKEA

      6.8%

      Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

    6. 6.Luxaflex

      5.5%

      Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

    7. 7.The Blind Factory

      3%

      Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.5 points.

    8. 8.Blinds by Peter Meyer

      0.6%

      Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

    IKEA and Bunnings sell other things too, so only their searches that name this product count here, like “ikea blinds”.

    Compare popularity between IKEA and its closest rivals

    Every comparison with IKEA

    29 comparisons

    How has branded search demand for IKEA changed in Australia over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in Australia fell from 1.5M to 1.2M.
    • Across the 12 months ending September 2026, IKEA’s share of searches among blinds retailers in Australia peaked at 8.5% in July 2026 and was lowest at 6.8% in September 2026.

    How did search popularity change for Australia blinds retailers in September 2026?

    6 changes

    1. In September 2026, Wynstan gained share of searches among blinds retailers in Australia, from 17.8% to 20.8%.

    2. In September 2026, Blinds Online lost share of searches among blinds retailers in Australia, from 29.2% to 28%.

    3. In September 2026, Spotlight lost share of searches among blinds retailers in Australia, from 23.9% to 22.9%.

    4. In September 2026, Bunnings lost share of searches among blinds retailers in Australia, from 13% to 12.5%.

    5. Estimated monthly branded searches for Blinds by Peter Meyer in Australia fell 63.6% over 12 measured months, from 880 to 320 in September 2026.

    6. Estimated monthly branded searches for Luxaflex in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are IKEA’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • ikea
    • ikea blinds
    • ikea kitchen

    Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does IKEA compete?

    IKEA is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Furniture retailers1st of 1046.6%Show ranking
    Homewares retailers1st of 957.8%Show ranking
    Blinds retailers5th of 86.8%Shown above
    Kitchen retailers1st of 736.7%Show ranking
    Creator with pink hair and a pink jacket

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