Brandwave

IKEA vs The Blind Factory:Which is more popular?

In September 2026, IKEA had more branded searches than The Blind Factory among blinds retailers in Australia. IKEA had about 3,600 branded searches, while The Blind Factory had 1,600. IKEA made up 6.8% of all blinds retailer searches we track, and The Blind Factory accounted for 3%. When we asked ChatGPT and Google AI Overviews about blinds retailers, IKEA and The Blind Factory each appeared in one of the four answers.

Among blinds retailers in Australia in September 2026

Who do people search for more?

IKEA, about 2 searches for every 1 for The Blind Factory

IKEA 3.6K searchesThe Blind Factory 1.6K searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

IKEA in 1 of 4The Blind Factory in 1 of 4

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Top blinds retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. The Blind Factory was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotlight1st
  2. Blinds Online2nd
  3. IKEA2nd
  4. Luxaflex4th
  5. Wynstan–
  6. Bunnings–
  7. The Blind Factory–
  8. Blinds by Peter Meyer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotlight2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blinds Online1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Luxaflex1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Blind Factory1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynstan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blinds by Peter Meyer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about blinds retailers

4 answers

  • Asked ChatGPT

    “Where's the best place to buy blinds in Australia?”

    1. 1Blinds Online
    2. 2Spotlight
    3. 3Luxaflex

  • Asked ChatGPT

    “Which company makes the best made to measure blinds?”

    1. 1The Blind Factory

  • Asked ChatGPT

    “Who should I get to quote for blinds and shutters near me?”

    1. Searched Google, AI Overview

      “blinds”

      1. 1IKEA
      2. 2Spotlight

    2. Searched Google, AI Overview

      “blinds near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Is IKEA or The Blind Factory more popular in search?

    This chart shows how often people search Google for IKEA and The Blind Factory by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in Australia.

    IKEA and The Blind Factory among blinds retailers in Australia, by month

    Share of searches by month for IKEA, The Blind Factory. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBlinds OnlineSpotlightWynstanBunningsIKEALuxaflexThe Blind FactoryBlinds by Peter Meyer
    Oct 202534.4%22.9%13.9%12.5%6.8%5.6%2.5%1.4%
    Nov 202535.6%23.7%14.4%10.6%7.1%4.6%2.6%1.4%
    Dec 202534.6%23.1%10.5%15.5%8.4%4.6%1.9%1.4%
    Jan 202633.7%22.5%14.4%12.3%8.2%5.5%2.4%1.1%
    Feb 202630%20.1%19.3%13.4%7.3%5.9%2.6%1.5%
    Mar 202631.3%20.9%16.5%14%7.6%5.1%3.4%1.2%
    Apr 202634.8%23.3%12.1%12.7%8.5%4.6%3.1%0.92%
    May 202635.9%24%12.5%10.7%7.1%5.8%3.2%0.77%
    Jun 202635.3%23.6%14.2%10.5%7%5.7%3.1%0.62%
    Jul 202628.6%23.4%17.4%12.8%8.5%5.6%3.1%0.62%
    Aug 202629.2%23.9%17.8%13%7.1%5.7%2.6%0.63%
    Sep 202628%22.9%20.8%12.5%6.8%5.5%3%0.6%

    IKEA sells other things too, so only its searches that name this product count here, like “ikea blinds”.

    How has the IKEA and The Blind Factory comparison changed over the last 12 months?

    3 findings
    • IKEA was ahead of The Blind Factory in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, IKEA’s share of searches among blinds retailers in Australia held steady at 6.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
    • Across the 12 months ending September 2026, The Blind Factory’s share of searches among blinds retailers in Australia moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 1.6K.

    How did search popularity change for Australia blinds retailers in September 2026?

    1 change

    1. Estimated monthly branded searches for IKEA in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using IKEA’s and The Blind Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    IKEA

    1 branded search term

    • ikea blinds

    The Blind Factory

    1 branded search term

    • the blind factory

    How the Brand Demand Index is measured

    Other head-to-heads among blinds retailers

    Creator with pink hair and a pink jacket

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