Blinds Online vs Spotlight:Which is more popular?
In September 2026, Blinds Online had more branded searches than Spotlight among blinds retailers in Australia. Blinds Online had about 14,800 branded searches, while Spotlight had 12,100. Blinds Online made up 28% of all blinds retailer searches we track, and Spotlight accounted for 22.9%. When we asked ChatGPT and Google AI Overviews about blinds retailers, Spotlight appeared in two of the four answers and Blinds Online in one. Blinds Online and Spotlight were each mentioned first in one of the two answers.
Who do people search for more?
Blinds Online, about 22% more searches than Spotlight
Who does AI mention more?
Spotlight, mentioned in 2 of 4 answers, Blinds Online in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Spotlight was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Blinds Online was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Blinds Online and Spotlight were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotlight2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blinds Online1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IKEA1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Luxaflex1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Blind Factory1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynstan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bunnings0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blinds by Peter Meyer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about blinds retailers
4 answers
Asked ChatGPT
“Where's the best place to buy blinds in Australia?”
Asked ChatGPT
“Which company makes the best made to measure blinds?”
Asked ChatGPT
“Who should I get to quote for blinds and shutters near me?”
Searched Google, AI Overview
“blinds”
Searched Google, AI Overview
“blinds near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Blinds Online or Spotlight more popular in search?
This chart shows how often people search Google for Blinds Online and Spotlight by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in Australia.
Share of searches by month for Blinds Online, Spotlight. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds Online | Spotlight | Wynstan | Bunnings | IKEA | Luxaflex | The Blind Factory | Blinds by Peter Meyer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 22.9% | 13.9% | 12.5% | 6.8% | 5.6% | 2.5% | 1.4% |
| Nov 2025 | 35.6% | 23.7% | 14.4% | 10.6% | 7.1% | 4.6% | 2.6% | 1.4% |
| Dec 2025 | 34.6% | 23.1% | 10.5% | 15.5% | 8.4% | 4.6% | 1.9% | 1.4% |
| Jan 2026 | 33.7% | 22.5% | 14.4% | 12.3% | 8.2% | 5.5% | 2.4% | 1.1% |
| Feb 2026 | 30% | 20.1% | 19.3% | 13.4% | 7.3% | 5.9% | 2.6% | 1.5% |
| Mar 2026 | 31.3% | 20.9% | 16.5% | 14% | 7.6% | 5.1% | 3.4% | 1.2% |
| Apr 2026 | 34.8% | 23.3% | 12.1% | 12.7% | 8.5% | 4.6% | 3.1% | 0.92% |
| May 2026 | 35.9% | 24% | 12.5% | 10.7% | 7.1% | 5.8% | 3.2% | 0.77% |
| Jun 2026 | 35.3% | 23.6% | 14.2% | 10.5% | 7% | 5.7% | 3.1% | 0.62% |
| Jul 2026 | 28.6% | 23.4% | 17.4% | 12.8% | 8.5% | 5.6% | 3.1% | 0.62% |
| Aug 2026 | 29.2% | 23.9% | 17.8% | 13% | 7.1% | 5.7% | 2.6% | 0.63% |
| Sep 2026 | 28% | 22.9% | 20.8% | 12.5% | 6.8% | 5.5% | 3% | 0.6% |
How has the Blinds Online and Spotlight comparison changed over the last 12 months?
3 findings
- Blinds Online was ahead of Spotlight in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blinds Online’s share of searches among blinds retailers in Australia moved from 34.4% to 28%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Spotlight’s share of searches among blinds retailers in Australia held steady at 22.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for Australia blinds retailers in September 2026?
2 changes
In September 2026, Blinds Online lost share of searches among blinds retailers in Australia, from 29.2% to 28%.
In September 2026, Spotlight lost share of searches among blinds retailers in Australia, from 23.9% to 22.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blinds Online’s and Spotlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blinds Online
1 branded search term
- blindsonline
Spotlight
1 branded search term
- spotlight blinds
Other head-to-heads among blinds retailers
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