Brandwave

How popular isSpotlight?

In September 2026, people searched for Spotlight by name about 12,100 times in Australia, an 18.2% decrease from the previous year. These searches made up 22.9% of all Australia blinds retailer searches, placing Spotlight second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about blinds retailers, Spotlight appeared in two of the four answers and was the most recommended of the eight.

Search and AI answers in September 2026

Spotlight is the second most searched of 8 competitors and the most recommended in AI answers.

  1. Blinds OnlineShare of searches 28%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. SpotlightShare of searches 22.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. WynstanShare of searches 20.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. BunningsShare of searches 12.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. IKEAShare of searches 6.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd

+3 more

Spotlight website (opens in a new tab)

Follow Spotlight and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top blinds retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Spotlight was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Spotlight is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotlight1st
  2. Blinds Online2nd
  3. IKEA2nd
  4. Luxaflex4th
  5. Wynstan–
  6. Bunnings–
  7. The Blind Factory–
  8. Blinds by Peter Meyer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotlight2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blinds Online1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Luxaflex1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Blind Factory1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynstan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blinds by Peter Meyer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about blinds retailers

4 answers

  • Asked ChatGPT

    “Where's the best place to buy blinds in Australia?”

    1. 1Blinds Online
    2. 2Spotlight
    3. 3Luxaflex

  • Asked ChatGPT

    “Which company makes the best made to measure blinds?”

    1. 1The Blind Factory

  • Asked ChatGPT

    “Who should I get to quote for blinds and shutters near me?”

    1. Searched Google, AI Overview

      “blinds”

      1. 1IKEA
      2. 2Spotlight

    2. Searched Google, AI Overview

      “blinds near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Which blinds retailers compete with Spotlight?

    Spotlight against blinds retailers in Australia, by month

    Share of searches by month for Blinds Online, Spotlight, Wynstan, Bunnings, IKEA, Luxaflex, The Blind Factory. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBlinds OnlineSpotlightWynstanBunningsIKEALuxaflexThe Blind FactoryBlinds by Peter Meyer
    Oct 202534.4%22.9%13.9%12.5%6.8%5.6%2.5%1.4%
    Nov 202535.6%23.7%14.4%10.6%7.1%4.6%2.6%1.4%
    Dec 202534.6%23.1%10.5%15.5%8.4%4.6%1.9%1.4%
    Jan 202633.7%22.5%14.4%12.3%8.2%5.5%2.4%1.1%
    Feb 202630%20.1%19.3%13.4%7.3%5.9%2.6%1.5%
    Mar 202631.3%20.9%16.5%14%7.6%5.1%3.4%1.2%
    Apr 202634.8%23.3%12.1%12.7%8.5%4.6%3.1%0.92%
    May 202635.9%24%12.5%10.7%7.1%5.8%3.2%0.77%
    Jun 202635.3%23.6%14.2%10.5%7%5.7%3.1%0.62%
    Jul 202628.6%23.4%17.4%12.8%8.5%5.6%3.1%0.62%
    Aug 202629.2%23.9%17.8%13%7.1%5.7%2.6%0.63%
    Sep 202628%22.9%20.8%12.5%6.8%5.5%3%0.6%

    1. 1.Blinds Online

      28%

      Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -1.3 points.

    2. 2.Spotlight

      22.9%

      Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1 points.

    3. 3.Wynstan

      20.8%

      Held 3rd. 11K estimated branded searches, +22.2% vs prior month. Share +3 points.

    4. 4.Bunnings

      12.5%

      Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

    5. 5.IKEA

      6.8%

      Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

    6. 6.Luxaflex

      5.5%

      Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

    7. 7.The Blind Factory

      3%

      Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.5 points.

    8. 8.Blinds by Peter Meyer

      0.6%

      Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

    Bunnings and IKEA sell other things too, so only their searches that name this product count here, like “bunnings blinds”.

    Compare popularity between Spotlight and its closest rivals

    Every comparison with Spotlight

    7 comparisons

    How has branded search demand for Spotlight changed in Australia over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Spotlight in Australia fell from 14.8K to 12.1K.
    • Across the 12 months ending September 2026, Spotlight’s share of searches among blinds retailers in Australia peaked at 24% in May 2026 and was lowest at 20.1% in February 2026.

    How did search popularity change for Australia blinds retailers in September 2026?

    6 changes

    1. In September 2026, Wynstan gained share of searches among blinds retailers in Australia, from 17.8% to 20.8%.

    2. In September 2026, Blinds Online lost share of searches among blinds retailers in Australia, from 29.2% to 28%.

    3. In September 2026, Spotlight lost share of searches among blinds retailers in Australia, from 23.9% to 22.9%.

    4. In September 2026, Bunnings lost share of searches among blinds retailers in Australia, from 13% to 12.5%.

    5. Estimated monthly branded searches for Blinds by Peter Meyer in Australia fell 63.6% over 12 measured months, from 880 to 320 in September 2026.

    6. Estimated monthly branded searches for Luxaflex in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are Spotlight’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Spotlight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • spotlight blinds

    Do you work for Spotlight? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is Spotlight your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free