Kitchen retailers in Australia:Which are most popular?

Name: Kitchen retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, IKEA was the most searched kitchen retailer in Australia, accounting for 36.7% of all searches among the seven retailers we track. When we checked with ChatGPT and Google AI Overviews, IKEA was mentioned most often, in four of the five answers. IKEA was recommended most often, coming first in three out of four responses that gave a list.

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Top kitchen retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, IKEA was mentioned most often, in four of the five answers. IKEA was recommended most often, coming first in three out of four answers that gave a list. Kaboodle and Dan Kitchens tied for second. Kinsman, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
IKEA	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Kaboodle	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
KitchenKraft	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Dan Kitchens	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Freedom Kitchens	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kinsman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kitchen Connection	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaboodle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenKraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dan Kitchens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Kitchens1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kinsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kitchen Connection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen retailers

5 answers

Asked ChatGPT
“Who's the best company for a new kitchen in Australia?”
1. 1Dan Kitchens
2. 2KitchenKraft
Asked ChatGPT
“Which flat pack kitchen brand is best value?”
1. 1IKEA
2. 2Kaboodle
Asked ChatGPT
“Where should I buy kitchen cabinets for a renovation?”
1. 1IKEA
2. 2Kaboodle
3. 3KitchenKraft
4. 4Dan Kitchens
Searched Google, AI Overview
“kitchen cabinets”
1. 1IKEA
Searched Google, AI Overview
“flat pack kitchens”
1. 1IKEA
2. 2Freedom Kitchens

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which kitchen retailers do people search for most?

This chart shows how often people search Google for each kitchen retailer by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in Australia.

Share of searches among kitchen retailers in Australia, by month

Month	IKEA	Kaboodle	Kinsman	Freedom Kitchens	Kitchen Connection	KitchenKraft	Dan Kitchens
Oct 2025	44.3%	29.5%	4.8%	13.2%	7.2%	0.64%	0.34%
Nov 2025	44%	29.4%	5.8%	10.7%	8.8%	0.78%	0.41%
Dec 2025	42.7%	35%	4.6%	8.4%	8.4%	0.61%	0.32%
Jan 2026	45.7%	30.5%	4.9%	9.1%	9.1%	0.53%	0.29%
Feb 2026	45.5%	30.4%	4.8%	9.1%	9.1%	0.65%	0.53%
Mar 2026	44%	29.4%	5.8%	10.7%	8.8%	0.78%	0.51%
Apr 2026	45.8%	30.6%	6.1%	9.1%	7.3%	0.66%	0.35%
May 2026	41.7%	34.1%	4.4%	10.1%	8.3%	0.9%	0.39%
Jun 2026	44.9%	30%	4%	10.9%	8.9%	0.79%	0.42%
Jul 2026	46.1%	30.9%	4.8%	9.2%	7.4%	1.2%	0.36%
Aug 2026	44.3%	29.6%	5.9%	8.8%	8.8%	2.2%	0.34%
Sep 2026	36.7%	30%	13.4%	8.9%	8.9%	1.8%	0.35%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	IKEA	36.7%	14.8K	-18.2%	-7.7 points
2, held 2nd	Kaboodle	30%	12.1K	0%	+0.3 points
3, moved from 5th to 3rd	Kinsman	13.4%	5.4K	+125%	+7.5 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Freedom Kitchens	8.9%	3.6K	0%	+0.1 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	Kitchen Connection	8.9%	3.6K	0%	+0.1 pointsmoved from 4th to 5th
6, held 6th	KitchenKraft	1.8%	720	-18.2%	-0.4 points
7, held 7th	Dan Kitchens	0.35%	140	0%	0 points

1.IKEA
36.7%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -7.7 points.
2.Kaboodle
30%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.Kinsman
13.4%
Moved from 5th to 3rd. 5.4K estimated branded searches, +125% vs prior month. Share +7.5 points.
4.Freedom Kitchens
8.9%
Moved from 3rd to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Kitchen Connection
8.9%
Moved from 4th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.KitchenKraft
1.8%
Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.
7.Dan Kitchens
0.35%
Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

IKEA sells other things too, so only its searches that name this product count here, like “ikea kitchen”.

Which brand is most popular in search among kitchen retailers in Australia?

7 brands

In September 2026, IKEA was the most searched among kitchen retailers in Australia, with an estimated 14.8K branded searches, 36.7% of all searches for the seven we track. Kaboodle is in 2nd place, 6.7 percentage points behind at 30%.

Australia kitchen retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
IKEA	44.3% → 36.7%	46.1%Jul 2026	36.7%Sep 2026	1st
Kaboodle	29.5% → 30%	35%Dec 2025	29.4%Mar 2026	2nd
Kinsman	4.8% → 13.4%	13.4%Sep 2026	4%Jun 2026	5th → 3rd
Freedom Kitchens	13.2% → 8.9%	13.2%Oct 2025	8.4%Dec 2025	3rd → 4th
Kitchen Connection	7.2% → 8.9%	9.1%Jan 2026	7.2%Oct 2025	4th → 5th
KitchenKraft	0.64% → 1.8%	2.2%Aug 2026	0.53%Jan 2026	6th
Dan Kitchens	0.34% → 0.35%	0.53%Feb 2026	0.29%Jan 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia decreased from 44.3% to 36.7%.
Across the 12 months ending September 2026, Kinsman’s share of searches among kitchen retailers in Australia increased from 4.8% to 13.4%.
Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia decreased from 13.2% to 8.9%.
Across the 12 months ending September 2026, Kitchen Connection’s share of searches among kitchen retailers in Australia increased from 7.2% to 8.9%.
Across the 12 months ending September 2026, KitchenKraft’s share of searches among kitchen retailers in Australia increased from 0.64% to 1.8%.
Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia peaked at 46.1% in July 2026 and was lowest at 36.7% in September 2026.
Across the 12 months ending September 2026, Kaboodle’s share of searches among kitchen retailers in Australia peaked at 35% in December 2025 and was lowest at 29.4% in March 2026.
Across the 12 months ending September 2026, Kinsman’s share of searches among kitchen retailers in Australia peaked at 13.4% in September 2026 and was lowest at 4% in June 2026.
Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia peaked at 13.2% in October 2025 and was lowest at 8.4% in December 2025.
Across the 12 months ending September 2026, Kitchen Connection’s share of searches among kitchen retailers in Australia peaked at 9.1% in January 2026 and was lowest at 7.2% in October 2025.
Across the 12 months ending September 2026, KitchenKraft’s share of searches among kitchen retailers in Australia peaked at 2.2% in August 2026 and was lowest at 0.53% in January 2026.
Across the 12 months ending September 2026, Kinsman rose from 5th to 3rd among kitchen retailers in Australia.
Across the 12 months ending September 2026, Freedom Kitchens fell from 3rd to 4th among kitchen retailers in Australia.
Across the 12 months ending September 2026, Kitchen Connection fell from 4th to 5th among kitchen retailers in Australia.
Across the 12 months ending September 2026, Kaboodle and Dan Kitchens held steady: their share of searches among kitchen retailers in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia kitchen retailers in September 2026?

6 changes

In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches.
In September 2026, IKEA lost share of searches among kitchen retailers in Australia, from 44.3% to 36.7%.
Estimated monthly branded searches for KitchenKraft in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026.
Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Kaboodle in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Dan Kitchens in Australia fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted for kitchen retailers?

7 search terms

Each brand's share of searches among kitchen retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.