IKEA vs Kinsman:Which is more popular?
In September 2026, IKEA had more branded searches than Kinsman among kitchen retailers in Australia. IKEA had about 14,800 branded searches, while Kinsman had 5,400. IKEA made up 36.7% of all kitchen retailer searches we track, and Kinsman accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about kitchen retailers, IKEA appeared in four of the five answers and Kinsman in none.
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Top kitchen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kinsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaboodle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenKraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dan Kitchens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Kitchens1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kinsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kitchen Connection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen retailers
5 answers
Asked ChatGPT
“Who's the best company for a new kitchen in Australia?”
Asked ChatGPT
“Which flat pack kitchen brand is best value?”
Asked ChatGPT
“Where should I buy kitchen cabinets for a renovation?”
Searched Google, AI Overview
“kitchen cabinets”
- 1IKEA
- 1
Searched Google, AI Overview
“flat pack kitchens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is IKEA or Kinsman more popular in search?
This chart shows how often people search Google for IKEA and Kinsman by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Kinsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Kaboodle | Kinsman | Freedom Kitchens | Kitchen Connection | KitchenKraft | Dan Kitchens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 29.5% | 4.8% | 13.2% | 7.2% | 0.64% | 0.34% |
| Nov 2025 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.41% |
| Dec 2025 | 42.7% | 35% | 4.6% | 8.4% | 8.4% | 0.61% | 0.32% |
| Jan 2026 | 45.7% | 30.5% | 4.9% | 9.1% | 9.1% | 0.53% | 0.29% |
| Feb 2026 | 45.5% | 30.4% | 4.8% | 9.1% | 9.1% | 0.65% | 0.53% |
| Mar 2026 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.51% |
| Apr 2026 | 45.8% | 30.6% | 6.1% | 9.1% | 7.3% | 0.66% | 0.35% |
| May 2026 | 41.7% | 34.1% | 4.4% | 10.1% | 8.3% | 0.9% | 0.39% |
| Jun 2026 | 44.9% | 30% | 4% | 10.9% | 8.9% | 0.79% | 0.42% |
| Jul 2026 | 46.1% | 30.9% | 4.8% | 9.2% | 7.4% | 1.2% | 0.36% |
| Aug 2026 | 44.3% | 29.6% | 5.9% | 8.8% | 8.8% | 2.2% | 0.34% |
| Sep 2026 | 36.7% | 30% | 13.4% | 8.9% | 8.9% | 1.8% | 0.35% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea kitchen”.
How has the IKEA and Kinsman comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Kinsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia moved from 44.3% to 36.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Kinsman’s share of searches among kitchen retailers in Australia moved from 4.8% to 13.4%, and its estimated monthly branded searches moved from 2.4K to 5.4K.
How did search popularity change for Australia kitchen retailers in September 2026?
2 changes
In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches.
In September 2026, IKEA lost share of searches among kitchen retailers in Australia, from 44.3% to 36.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Kinsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kitchen retailers
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