IKEA vs Luxaflex:Which is more popular?
In September 2026, IKEA had more branded searches than Luxaflex among blinds retailers in Australia. IKEA had about 3,600 branded searches, while Luxaflex had 2,900. IKEA made up 6.8% of all blinds retailer searches we track, and Luxaflex accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about blinds retailers, IKEA and Luxaflex each appeared in one of the four answers. IKEA and Luxaflex were each mentioned first in one of the two answers.
Who do people search for more?
IKEA, about 24% more searches than Luxaflex
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Luxaflex was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. IKEA and Luxaflex were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spotlight2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blinds Online1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- IKEA1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Luxaflex1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Blind Factory1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynstan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bunnings0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blinds by Peter Meyer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about blinds retailers
4 answers
Asked ChatGPT
“Where's the best place to buy blinds in Australia?”
Asked ChatGPT
“Which company makes the best made to measure blinds?”
Asked ChatGPT
“Who should I get to quote for blinds and shutters near me?”
Searched Google, AI Overview
“blinds”
Searched Google, AI Overview
“blinds near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is IKEA or Luxaflex more popular in search?
This chart shows how often people search Google for IKEA and Luxaflex by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Luxaflex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds Online | Spotlight | Wynstan | Bunnings | IKEA | Luxaflex | The Blind Factory | Blinds by Peter Meyer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 22.9% | 13.9% | 12.5% | 6.8% | 5.6% | 2.5% | 1.4% |
| Nov 2025 | 35.6% | 23.7% | 14.4% | 10.6% | 7.1% | 4.6% | 2.6% | 1.4% |
| Dec 2025 | 34.6% | 23.1% | 10.5% | 15.5% | 8.4% | 4.6% | 1.9% | 1.4% |
| Jan 2026 | 33.7% | 22.5% | 14.4% | 12.3% | 8.2% | 5.5% | 2.4% | 1.1% |
| Feb 2026 | 30% | 20.1% | 19.3% | 13.4% | 7.3% | 5.9% | 2.6% | 1.5% |
| Mar 2026 | 31.3% | 20.9% | 16.5% | 14% | 7.6% | 5.1% | 3.4% | 1.2% |
| Apr 2026 | 34.8% | 23.3% | 12.1% | 12.7% | 8.5% | 4.6% | 3.1% | 0.92% |
| May 2026 | 35.9% | 24% | 12.5% | 10.7% | 7.1% | 5.8% | 3.2% | 0.77% |
| Jun 2026 | 35.3% | 23.6% | 14.2% | 10.5% | 7% | 5.7% | 3.1% | 0.62% |
| Jul 2026 | 28.6% | 23.4% | 17.4% | 12.8% | 8.5% | 5.6% | 3.1% | 0.62% |
| Aug 2026 | 29.2% | 23.9% | 17.8% | 13% | 7.1% | 5.7% | 2.6% | 0.63% |
| Sep 2026 | 28% | 22.9% | 20.8% | 12.5% | 6.8% | 5.5% | 3% | 0.6% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea blinds”.
How has the IKEA and Luxaflex comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Luxaflex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among blinds retailers in Australia held steady at 6.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Luxaflex’s share of searches among blinds retailers in Australia moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia blinds retailers in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Luxaflex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among blinds retailers
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