Blinds Online vs IKEA:Which is more popular?
In September 2026, Blinds Online had more branded searches than IKEA among blinds retailers in Australia. Blinds Online had about 14,800 branded searches, while IKEA had 3,600. Blinds Online made up 28% of all blinds retailer searches we track, and IKEA accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about blinds retailers, Blinds Online and IKEA each appeared in one of the four answers. Blinds Online and IKEA were each mentioned first in one of the two answers.
Who do people search for more?
Blinds Online, about 4 searches for every 1 for IKEA
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blinds Online was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. IKEA was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Blinds Online and IKEA were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spotlight2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Blinds Online1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IKEA1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Luxaflex1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Blind Factory1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynstan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bunnings0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blinds by Peter Meyer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about blinds retailers
4 answers
Asked ChatGPT
“Where's the best place to buy blinds in Australia?”
Asked ChatGPT
“Which company makes the best made to measure blinds?”
Asked ChatGPT
“Who should I get to quote for blinds and shutters near me?”
Searched Google, AI Overview
“blinds”
Searched Google, AI Overview
“blinds near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Blinds Online or IKEA more popular in search?
This chart shows how often people search Google for Blinds Online and IKEA by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in Australia.
Share of searches by month for Blinds Online, IKEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds Online | Spotlight | Wynstan | Bunnings | IKEA | Luxaflex | The Blind Factory | Blinds by Peter Meyer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 22.9% | 13.9% | 12.5% | 6.8% | 5.6% | 2.5% | 1.4% |
| Nov 2025 | 35.6% | 23.7% | 14.4% | 10.6% | 7.1% | 4.6% | 2.6% | 1.4% |
| Dec 2025 | 34.6% | 23.1% | 10.5% | 15.5% | 8.4% | 4.6% | 1.9% | 1.4% |
| Jan 2026 | 33.7% | 22.5% | 14.4% | 12.3% | 8.2% | 5.5% | 2.4% | 1.1% |
| Feb 2026 | 30% | 20.1% | 19.3% | 13.4% | 7.3% | 5.9% | 2.6% | 1.5% |
| Mar 2026 | 31.3% | 20.9% | 16.5% | 14% | 7.6% | 5.1% | 3.4% | 1.2% |
| Apr 2026 | 34.8% | 23.3% | 12.1% | 12.7% | 8.5% | 4.6% | 3.1% | 0.92% |
| May 2026 | 35.9% | 24% | 12.5% | 10.7% | 7.1% | 5.8% | 3.2% | 0.77% |
| Jun 2026 | 35.3% | 23.6% | 14.2% | 10.5% | 7% | 5.7% | 3.1% | 0.62% |
| Jul 2026 | 28.6% | 23.4% | 17.4% | 12.8% | 8.5% | 5.6% | 3.1% | 0.62% |
| Aug 2026 | 29.2% | 23.9% | 17.8% | 13% | 7.1% | 5.7% | 2.6% | 0.63% |
| Sep 2026 | 28% | 22.9% | 20.8% | 12.5% | 6.8% | 5.5% | 3% | 0.6% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea blinds”.
How has the Blinds Online and IKEA comparison changed over the last 12 months?
3 findings
- Blinds Online was ahead of IKEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blinds Online’s share of searches among blinds retailers in Australia moved from 34.4% to 28%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, IKEA’s share of searches among blinds retailers in Australia held steady at 6.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for Australia blinds retailers in September 2026?
2 changes
In September 2026, Blinds Online lost share of searches among blinds retailers in Australia, from 29.2% to 28%.
Estimated monthly branded searches for IKEA in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blinds Online’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blinds Online
1 branded search term
- blindsonline
IKEA
1 branded search term
- ikea blinds
Other head-to-heads among blinds retailers
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