Brandwave

How popular isBondi Sands?

In September 2026, people searched for Bondi Sands by name about 34,100 times in Australia, a 10.2% decrease from the previous year. These searches made up 4.2% of all Australia sunscreen brand searches, placing Bondi Sands sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Bondi Sands appeared in one of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Bondi Sands is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. La Roche-PosayShare of searches 57.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Cancer CouncilShare of searches 17.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. NeutrogenaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Ultra VioletteShare of searches 6.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. Bondi SandsShare of searches 4.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

+2 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bondi Sands was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bondi Sands is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Council2nd
  3. Neutrogena3rd
  4. Bondi Sands4th
  5. Ultra Violette–
  6. Naked Sundays–
  7. Banana Boat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which sunscreen brands compete with Bondi Sands?

Bondi Sands against sunscreen brands in Australia, by month

Share of searches by month for La Roche-Posay, Cancer Council, Neutrogena, Ultra Violette, Naked Sundays, Bondi Sands, Banana Boat. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCancer CouncilNeutrogenaUltra VioletteNaked SundaysBondi SandsBanana Boat
Oct 202547.8%17.5%7.8%9.6%7.8%4.3%5.2%
Nov 202552.1%12.7%7%5.7%15.6%3.8%3.1%
Dec 202553.1%15.9%8.7%3.9%10.6%4.7%3.2%
Jan 202659.7%14.6%8%3.5%5.3%5.3%3.5%
Feb 202654.2%16.2%8.8%3.9%7.2%4.8%4.8%
Mar 202655.1%16.5%7.3%4.9%7.3%4.9%3.9%
Apr 202661%14.9%6.7%3.6%6.7%3.6%3.6%
May 202661.1%12.2%6.6%5.4%6.6%3.6%4.4%
Jun 202657%13.9%6.2%4.1%11.4%4.1%3.4%
Jul 202662.2%15.2%6.8%3.6%5.5%3.6%3%
Aug 202661.4%15%6.7%3.7%6.7%3.7%2.9%
Sep 202657.8%17.3%6.3%6.3%5.2%4.2%2.8%

  1. 1.La Roche-Posay

    57.8%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -3.5 points.

  2. 2.Cancer Council

    17.3%

    Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +2.3 points.

  3. 3.Neutrogena

    6.3%

    Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  4. 4.Ultra Violette

    6.3%

    Moved from 6th to 4th. 8.1K estimated branded searches, +125% vs prior month. Share +2.7 points.

  5. 5.Naked Sundays

    5.2%

    Moved from 3rd to 5th. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Bondi Sands

    4.2%

    Moved from 5th to 6th. 5.4K estimated branded searches, +50% vs prior month. Share +0.6 points.

  7. 7.Banana Boat

    2.8%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.

Bondi Sands and La Roche-Posay sell other things too, so only their searches that name this product count here, like “bondi sands sunscreen”.

Compare popularity between Bondi Sands and its closest rivals

Every comparison with Bondi Sands

21 comparisons

How has branded search demand for Bondi Sands changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands in Australia fell from 38K to 34.1K.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among sunscreen brands in Australia peaked at 5.3% in January 2026 and was lowest at 3.6% in April 2026.
  • Across the 12 months ending September 2026, Bondi Sands rose from 7th to 6th among sunscreen brands in Australia.

How did search popularity change for Australia sunscreen brands in September 2026?

6 changes

  1. In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.

  2. In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%.

  3. In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%.

  4. In September 2026, La Roche-Posay lost share of searches among sunscreen brands in Australia, from 61.4% to 57.8%.

  5. In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.

  6. Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026.

How are Bondi Sands’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bondi sands
  • bondi sands self tan
  • bondi sands sunscreen
  • bondi sands tan

Do you work for Bondi Sands? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bondi Sands compete?

Bondi Sands is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 1011.5%Show ranking
Sunscreen brands6th of 74.2%Shown above
Self-tan brands3rd of 918.4%Show ranking
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