Bondi Sands vs Frank Body:Which is more popular?
In September 2026, Bondi Sands had more branded searches than Frank Body among skincare brands in Australia. Bondi Sands had about 18,100 branded searches, while Frank Body had 5,400. Bondi Sands made up 11.5% of all skincare brand searches we track, and Frank Body accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Bondi Sands nor Frank Body appeared in any of the five answers.
Who do people search for more?
Bondi Sands, about 3 searches for every 1 for Frank Body
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bondi Sands nor Frank Body showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Go-To1st
Aesop2nd
Alpha-H3rd
Ultra Violette4th
QV Skincare5th
Jurlique6th
Sukin7th
Bondi Sands–
Naked Sundays–
Frank Body–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Go-To4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alpha-H4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jurlique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ultra Violette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sukin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naked Sundays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frank Body0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which Australian skincare brand should I try?”
Asked ChatGPT
“What are the best Australian skincare brands?”
Asked ChatGPT
“What's the best Australian skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skincare australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bondi Sands or Frank Body more popular in search?
This chart shows how often people search Google for Bondi Sands and Frank Body by name. Each line represents a brand's share of searches for all ten skincare brands we track, month by month, from searches in Australia.
Share of searches by month for Bondi Sands, Frank Body. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Bondi Sands | Go-To | Jurlique | Sukin | Ultra Violette | Naked Sundays | QV Skincare | Frank Body | Alpha-H |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 11.6% | 7.7% | 7.7% | 4.2% | 6.3% | 5.2% | 3.1% | 4.2% | 2.8% |
| Nov 2025 | 55% | 7.4% | 9% | 9% | 3.3% | 2.2% | 6% | 1.7% | 4% | 2.2% |
| Dec 2025 | 55.9% | 7.5% | 9.2% | 9.2% | 3.4% | 1.8% | 5% | 2.1% | 4.1% | 1.8% |
| Jan 2026 | 48.8% | 9.8% | 9.8% | 8% | 5.3% | 2.9% | 4.3% | 3.3% | 4.3% | 3.6% |
| Feb 2026 | 53.4% | 8.7% | 8.7% | 8.7% | 4.8% | 2.1% | 3.9% | 3.1% | 3.9% | 2.6% |
| Mar 2026 | 50.5% | 8.3% | 10.1% | 8.3% | 5.5% | 2.5% | 3.7% | 3% | 4.5% | 3.7% |
| Apr 2026 | 51.2% | 8.4% | 10.2% | 8.4% | 5.6% | 2% | 3.7% | 3.7% | 3.7% | 3% |
| May 2026 | 51.5% | 8.4% | 10.3% | 8.4% | 4.6% | 2.5% | 3.1% | 3.6% | 4.6% | 3.1% |
| Jun 2026 | 48.5% | 7.9% | 11.9% | 7.9% | 5.3% | 1.9% | 5.3% | 3.4% | 4.3% | 3.5% |
| Jul 2026 | 51% | 10.2% | 10.2% | 6.8% | 5.6% | 2% | 3% | 4.2% | 4.5% | 2.5% |
| Aug 2026 | 53.4% | 8.7% | 8.7% | 7.1% | 5.8% | 2.1% | 3.9% | 3.6% | 3.9% | 2.6% |
| Sep 2026 | 47.2% | 11.5% | 9.4% | 7.7% | 5.2% | 5.2% | 4.2% | 3.8% | 3.4% | 2.3% |
How has the Bondi Sands and Frank Body comparison changed over the last 12 months?
3 findings
- Bondi Sands was ahead of Frank Body in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among skincare brands in Australia moved from 11.6% to 11.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Frank Body’s share of searches among skincare brands in Australia moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for Australia skincare brands in September 2026?
3 changes

In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.

In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%.

Estimated monthly branded searches for Frank Body in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and Frank Body’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
1 branded search term
- bondi sands
Frank Body
1 branded search term
- frank body
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