Skincare brands in Australia:Which are most popular?

Name: Skincare brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Aesop was the most searched skincare brand in Australia, accounting for 47.2% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Go-To and Alpha-H were mentioned most often, in four of the five answers. Go-To was recommended most often, coming first in one out of four responses that gave a list.

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Top skincare brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Go-To and Alpha-H were mentioned most often, in four of the five answers. Go-To was recommended most often, coming first in one out of four answers that gave a list. Aesop was second, and Alpha-H was third. Bondi Sands, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Go-To	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Alpha-H	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Aesop	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
QV Skincare	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Jurlique	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Ultra Violette	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Sukin	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bondi Sands	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Naked Sundays	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Frank Body	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Go-To4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alpha-H4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jurlique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ultra Violette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sukin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naked Sundays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frank Body0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skincare brands

5 answers

Asked ChatGPT
“Which Australian skincare brand should I try?”
1. 1Ultra Violette
2. 2Aesop
3. 3QV Skincare
4. 4Go-To
5. 5Alpha-H
Asked ChatGPT
“What are the best Australian skincare brands?”
1. 1Alpha-H
2. 2Ultra Violette
3. 3Go-To
4. 4Sukin
5. 5Aesop
6. 6QV Skincare
7. 7Jurlique
Asked ChatGPT
“What's the best Australian skincare brand for sensitive skin?”
1. 1QV Skincare
Searched Google, AI Overview
“skincare”
1. 1Go-To
2. 2Alpha-H
Searched Google, AI Overview
“skincare australia”
1. 1Aesop
2. 2Go-To
3. 3Jurlique
4. 4Alpha-H

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which skincare brands do people search for most?

This chart shows how often people search Google for each skincare brand by name. Each line represents a brand's share of searches for all ten skincare brands we track, month by month, from searches in Australia.

Share of searches among skincare brands in Australia, by month

Month	Aesop	Bondi Sands	Go-To	Jurlique	Sukin	Ultra Violette	Naked Sundays	QV Skincare	Frank Body	Alpha-H
Oct 2025	47.2%	11.6%	7.7%	7.7%	4.2%	6.3%	5.2%	3.1%	4.2%	2.8%
Nov 2025	55%	7.4%	9%	9%	3.3%	2.2%	6%	1.7%	4%	2.2%
Dec 2025	55.9%	7.5%	9.2%	9.2%	3.4%	1.8%	5%	2.1%	4.1%	1.8%
Jan 2026	48.8%	9.8%	9.8%	8%	5.3%	2.9%	4.3%	3.3%	4.3%	3.6%
Feb 2026	53.4%	8.7%	8.7%	8.7%	4.8%	2.1%	3.9%	3.1%	3.9%	2.6%
Mar 2026	50.5%	8.3%	10.1%	8.3%	5.5%	2.5%	3.7%	3%	4.5%	3.7%
Apr 2026	51.2%	8.4%	10.2%	8.4%	5.6%	2%	3.7%	3.7%	3.7%	3%
May 2026	51.5%	8.4%	10.3%	8.4%	4.6%	2.5%	3.1%	3.6%	4.6%	3.1%
Jun 2026	48.5%	7.9%	11.9%	7.9%	5.3%	1.9%	5.3%	3.4%	4.3%	3.5%
Jul 2026	51%	10.2%	10.2%	6.8%	5.6%	2%	3%	4.2%	4.5%	2.5%
Aug 2026	53.4%	8.7%	8.7%	7.1%	5.8%	2.1%	3.9%	3.6%	3.9%	2.6%
Sep 2026	47.2%	11.5%	9.4%	7.7%	5.2%	5.2%	4.2%	3.8%	3.4%	2.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Aesop	47.2%	74K	-18.2%	-6.2 points
2, held 2nd	Bondi Sands	11.5%	18.1K	+22.3%	+2.8 points
3, held 3rd	Go-To	9.4%	14.8K	0%	+0.7 points
4, held 4th	Jurlique	7.7%	12.1K	0%	+0.6 points
5, held 5th	Sukin	5.2%	8.1K	-18.2%	-0.7 points
6, moved from 10th to 6th	Ultra Violette	5.2%	8.1K	+125%	+3 pointsmoved from 10th to 6th
7, held 7th	Naked Sundays	4.2%	6.6K	0%	+0.3 points
8, held 8th	QV Skincare	3.8%	6K	-2.1%	+0.2 points
9, moved from 6th to 9th	Frank Body	3.4%	5.4K	-18.2%	-0.5 pointsmoved from 6th to 9th
10, moved from 9th to 10th	Alpha-H	2.3%	3.6K	-18.2%	-0.3 pointsmoved from 9th to 10th

1.Aesop
47.2%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -6.2 points.
2.Bondi Sands
11.5%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.8 points.
3.Go-To
9.4%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.Jurlique
7.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.Sukin
5.2%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.Ultra Violette
5.2%
Moved from 10th to 6th. 8.1K estimated branded searches, +125% vs prior month. Share +3 points.
7.Naked Sundays
4.2%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.QV Skincare
3.8%
Held 8th. 6K estimated branded searches, -2.1% vs prior month. Share +0.2 points.
9.Frank Body
3.4%
Moved from 6th to 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
10.Alpha-H
2.3%
Moved from 9th to 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Which brand is most popular in search among skincare brands in Australia?

10 brands

In September 2026, Aesop was the most searched among skincare brands in Australia, with an estimated 74K branded searches, 47.2% of all searches for the ten we track. Bondi Sands is in 2nd place, 35.7 percentage points behind at 11.5%.

Australia skincare brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Aesop	47.2%	55.9%Dec 2025	47.2%Oct 2025	1st
Bondi Sands	11.6% → 11.5%	11.6%Oct 2025	7.4%Nov 2025	2nd
Go-To	7.7% → 9.4%	11.9%Jun 2026	7.7%Oct 2025	3rd
Jurlique	7.7%	9.2%Dec 2025	6.8%Jul 2026	4th
Sukin	4.2% → 5.2%	5.8%Aug 2026	3.3%Nov 2025	8th → 5th
Ultra Violette	6.3% → 5.2%	6.3%Oct 2025	1.8%Dec 2025	5th → 6th
Naked Sundays	5.2% → 4.2%	6%Nov 2025	3%Jul 2026	6th → 7th
QV Skincare	3.1% → 3.8%	4.2%Jul 2026	1.7%Nov 2025	9th → 8th
Frank Body	4.2% → 3.4%	4.6%May 2026	3.4%Sep 2026	7th → 9th
Alpha-H	2.8% → 2.3%	3.7%Mar 2026	1.8%Dec 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, Go-To’s share of searches among skincare brands in Australia increased from 7.7% to 9.4%.
Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia increased from 4.2% to 5.2%.
Across the 12 months ending September 2026, Ultra Violette’s share of searches among skincare brands in Australia decreased from 6.3% to 5.2%.
Across the 12 months ending September 2026, Naked Sundays’ share of searches among skincare brands in Australia decreased from 5.2% to 4.2%.
Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia increased from 3.1% to 3.8%.
Across the 12 months ending September 2026, Frank Body’s share of searches among skincare brands in Australia decreased from 4.2% to 3.4%.
Across the 12 months ending September 2026, Alpha-H’s share of searches among skincare brands in Australia decreased from 2.8% to 2.3%.
Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in Australia peaked at 55.9% in December 2025 and was lowest at 47.2% in October 2025.
Across the 12 months ending September 2026, Bondi Sands’ share of searches among skincare brands in Australia peaked at 11.6% in October 2025 and was lowest at 7.4% in November 2025.
Across the 12 months ending September 2026, Go-To’s share of searches among skincare brands in Australia peaked at 11.9% in June 2026 and was lowest at 7.7% in October 2025.
Across the 12 months ending September 2026, Jurlique’s share of searches among skincare brands in Australia peaked at 9.2% in December 2025 and was lowest at 6.8% in July 2026.
Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia peaked at 5.8% in August 2026 and was lowest at 3.3% in November 2025.
Across the 12 months ending September 2026, Ultra Violette’s share of searches among skincare brands in Australia peaked at 6.3% in October 2025 and was lowest at 1.8% in December 2025.
Across the 12 months ending September 2026, Naked Sundays’ share of searches among skincare brands in Australia peaked at 6% in November 2025 and was lowest at 3% in July 2026.
Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia peaked at 4.2% in July 2026 and was lowest at 1.7% in November 2025.
Across the 12 months ending September 2026, Frank Body’s share of searches among skincare brands in Australia peaked at 4.6% in May 2026 and was lowest at 3.4% in September 2026.
Across the 12 months ending September 2026, Alpha-H’s share of searches among skincare brands in Australia peaked at 3.7% in March 2026 and was lowest at 1.8% in December 2025.
Across the 12 months ending September 2026, Sukin rose from 8th to 5th among skincare brands in Australia.
Across the 12 months ending September 2026, Ultra Violette fell from 5th to 6th among skincare brands in Australia.
Across the 12 months ending September 2026, Naked Sundays fell from 6th to 7th among skincare brands in Australia.
Across the 12 months ending September 2026, QV Skincare rose from 9th to 8th among skincare brands in Australia.
Across the 12 months ending September 2026, Frank Body fell from 7th to 9th among skincare brands in Australia.
Across the 12 months ending September 2026, Aesop, Bondi Sands and Jurlique held steady: their share of searches among skincare brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia skincare brands in September 2026?

8 changes

In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.
In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%.
In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%.
In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%.
In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%.
In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%.
Estimated monthly branded searches for Alpha-H in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Frank Body in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted for skincare brands?

13 search terms

Each brand's share of searches among skincare brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.