Brandwave

How popular isFrank Body?

In September 2026, people searched for Frank Body by name about 5,400 times in Australia, a 33.3% decrease from the previous year. These searches made up 3.4% of all Australia skincare brand searches, placing Frank Body ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about skincare brands, Frank Body did not appear in any of the answers.

Search and AI answers in September 2026

Frank Body is the ninth most searched of 10 competitors and not listed in any AI answer.

  1. AesopShare of searches 47.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Bondi SandsShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Go-ToShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. JurliqueShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Frank BodyShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frank Body did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go-To1st
  2. Aesop2nd
  3. Alpha-H3rd
  4. Ultra Violette4th
  5. QV Skincare5th
  6. Jurlique6th
  7. Sukin7th
  8. Bondi Sands–
  9. Naked Sundays–
  10. Frank Body–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go-To4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alpha-H4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurlique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultra Violette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sukin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naked Sundays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Body0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which skincare brands compete with Frank Body?

Frank Body against skincare brands in Australia, by month

Share of searches by month for Aesop, Bondi Sands, Go-To, Jurlique, Sukin, Ultra Violette, Naked Sundays, QV Skincare, Frank Body, Alpha-H. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopBondi SandsGo-ToJurliqueSukinUltra VioletteNaked SundaysQV SkincareFrank BodyAlpha-H
Oct 202547.2%11.6%7.7%7.7%4.2%6.3%5.2%3.1%4.2%2.8%
Nov 202555%7.4%9%9%3.3%2.2%6%1.7%4%2.2%
Dec 202555.9%7.5%9.2%9.2%3.4%1.8%5%2.1%4.1%1.8%
Jan 202648.8%9.8%9.8%8%5.3%2.9%4.3%3.3%4.3%3.6%
Feb 202653.4%8.7%8.7%8.7%4.8%2.1%3.9%3.1%3.9%2.6%
Mar 202650.5%8.3%10.1%8.3%5.5%2.5%3.7%3%4.5%3.7%
Apr 202651.2%8.4%10.2%8.4%5.6%2%3.7%3.7%3.7%3%
May 202651.5%8.4%10.3%8.4%4.6%2.5%3.1%3.6%4.6%3.1%
Jun 202648.5%7.9%11.9%7.9%5.3%1.9%5.3%3.4%4.3%3.5%
Jul 202651%10.2%10.2%6.8%5.6%2%3%4.2%4.5%2.5%
Aug 202653.4%8.7%8.7%7.1%5.8%2.1%3.9%3.6%3.9%2.6%
Sep 202647.2%11.5%9.4%7.7%5.2%5.2%4.2%3.8%3.4%2.3%

  1. 1.Aesop

    47.2%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -6.2 points.

  2. 2.Bondi Sands

    11.5%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  3. 3.Go-To

    9.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Jurlique

    7.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Sukin

    5.2%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Ultra Violette

    5.2%

    Moved from 10th to 6th. 8.1K estimated branded searches, +125% vs prior month. Share +3 points.

  7. 7.Naked Sundays

    4.2%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.QV Skincare

    3.8%

    Held 8th. 6K estimated branded searches, -2.1% vs prior month. Share +0.2 points.

  9. 9.Frank Body

    3.4%

    Moved from 6th to 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  10. 10.Alpha-H

    2.3%

    Moved from 9th to 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between Frank Body and its closest rivals

Every comparison with Frank Body

9 comparisons

How has branded search demand for Frank Body changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frank Body in Australia fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Frank Body’s share of searches among skincare brands in Australia decreased from 4.2% to 3.4%.
  • Across the 12 months ending September 2026, Frank Body’s share of searches among skincare brands in Australia peaked at 4.6% in May 2026 and was lowest at 3.4% in September 2026.
  • Across the 12 months ending September 2026, Frank Body fell from 7th to 9th among skincare brands in Australia.

How did search popularity change for Australia skincare brands in September 2026?

6 changes

  1. In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.

  2. In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%.

  3. In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%.

  4. In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%.

  5. In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%.

  6. In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%.

How are Frank Body’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Frank Body’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frank body

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How the Brand Demand Index is measured

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