Brandwave

How popular isBondi Sands?

In September 2026, people searched for Bondi Sands by name about 34,100 times in Australia, a 10.2% decrease from the previous year. These searches made up 18.4% of all Australia self-tan brand searches, placing Bondi Sands third out of nine brands. When we asked both ChatGPT and Google AI Overviews about self-tan brands, Bondi Sands appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Bondi Sands is the third most searched of 9 competitors and the most recommended in AI answers.

  1. Loving TanShare of searches 38.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Bali BodyShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Bondi SandsShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Eco TanShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. St.TropezShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Bondi Sands is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. Bali Body3rd
  4. Eco Tan4th
  5. Le Tan5th
  6. St.Tropez–
  7. b.tan–
  8. Tan-Luxe–
  9. Isle of Paradise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eco Tan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Tan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St.Tropez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • b.tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which self-tan brands compete with Bondi Sands?

Bondi Sands against self-tan brands in Australia, by month

Share of searches by month for Loving Tan, Bali Body, Bondi Sands, Eco Tan, St.Tropez, b.tan. The figures are in the table below the chart.

View monthly share of searches table
MonthLoving TanBali BodyBondi SandsEco TanSt.Tropezb.tanLe TanTan-LuxeIsle of Paradise
Oct 202526.9%22%18.8%14.7%9.1%5.3%1.3%1.3%0.71%
Nov 202531.1%20.8%14.8%20.8%5.8%4.1%1%1%0.55%
Dec 202528.7%19.2%17.1%19.2%7.9%4.7%1.4%1.1%0.62%
Jan 202631.5%21.1%15.6%17.2%7.3%4.2%1.2%1.5%0.55%
Feb 202638.1%20.8%15.4%13.9%5.9%3.3%1%1%0.54%
Mar 202638.1%20.8%15.7%13.9%5.7%3.3%1%1%0.44%
Apr 202637%20.3%18.3%13.5%5.6%3.3%0.98%0.8%0.35%
May 202642.4%15.5%17.1%12.6%7.7%2.3%1.1%0.91%0.33%
Jun 202642.4%15.5%17.8%12.6%6.5%2.3%1.1%1.4%0.33%
Jul 202641.1%18.4%17.2%12.2%6.3%2.3%1.1%1.1%0.32%
Aug 202640.2%17.9%16.3%14.7%6.1%2.4%1.3%0.87%0.31%
Sep 202638.5%21%18.4%9.4%7.3%2.8%1.5%0.83%0.36%

  1. 1.Loving Tan

    38.5%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Bali Body

    21%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  3. 3.Bondi Sands

    18.4%

    Held 3rd. 10.6K estimated branded searches, +18.3% vs prior month. Share +2.2 points.

  4. 4.Eco Tan

    9.4%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -5.3 points.

  5. 5.St.Tropez

    7.3%

    Held 5th. 4.2K estimated branded searches, +24% vs prior month. Share +1.1 points.

  6. 6.b.tan

    2.8%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  7. 7.Le Tan

    1.5%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Tan-Luxe

    0.83%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Isle of Paradise

    0.36%

    Held 9th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands tan”.

Compare popularity between Bondi Sands and its closest rivals

Every comparison with Bondi Sands

21 comparisons

How has branded search demand for Bondi Sands changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands in Australia fell from 38K to 34.1K.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in Australia peaked at 18.8% in October 2025 and was lowest at 14.8% in November 2025.

How did search popularity change for Australia self-tan brands in September 2026?

6 changes

  1. In September 2026, Bali Body gained share of searches among self-tan brands in Australia, from 17.9% to 21%.

  2. In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%.

  3. In September 2026, St.Tropez gained share of searches among self-tan brands in Australia, from 6.1% to 7.3%.

  4. In September 2026, Eco Tan lost share of searches among self-tan brands in Australia, from 14.7% to 9.4%.

  5. In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%.

  6. Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026.

How are Bondi Sands’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bondi sands
  • bondi sands self tan
  • bondi sands sunscreen
  • bondi sands tan

Do you work for Bondi Sands? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bondi Sands compete?

Bondi Sands is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 1011.5%Show ranking
Sunscreen brands6th of 74.2%Show ranking
Self-tan brands3rd of 918.4%Shown above
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