Brandwave

Bondi Sands vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Bondi Sands among sunscreen brands in Australia. Neutrogena had about 8,100 branded searches, while Bondi Sands had 5,400. Neutrogena made up 6.3% of all sunscreen brand searches we track, and Bondi Sands accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in two of the four answers and Bondi Sands in one. Neutrogena was mentioned before Bondi Sands in every answer that named either.

Among sunscreen brands in Australia in September 2026

Who do people search for more?

Neutrogena, about 50% more searches than Bondi Sands

Neutrogena 8.1K searchesBondi Sands 5.4K searches

Who does AI mention more?

Neutrogena, mentioned in 2 of 4 answers, Bondi Sands in 1

Neutrogena in 2 of 4Bondi Sands in 1 of 4

Who does AI recommend more?

Neutrogena, named ahead of Bondi Sands in 2 of 2 answers

Neutrogena first in 2Bondi Sands never first

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bondi Sands was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Neutrogena was listed before Bondi Sands in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Council2nd
  3. Neutrogena3rd
  4. Bondi Sands4th
  5. Ultra Violette–
  6. Naked Sundays–
  7. Banana Boat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bondi Sands or Neutrogena more popular in search?

This chart shows how often people search Google for Bondi Sands and Neutrogena by name. Each line represents a brand's share of searches for all seven sunscreen brands we track, month by month, from searches in Australia.

Bondi Sands and Neutrogena among sunscreen brands in Australia, by month

Share of searches by month for Neutrogena, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCancer CouncilNeutrogenaUltra VioletteNaked SundaysBondi SandsBanana Boat
Oct 202547.8%17.5%7.8%9.6%7.8%4.3%5.2%
Nov 202552.1%12.7%7%5.7%15.6%3.8%3.1%
Dec 202553.1%15.9%8.7%3.9%10.6%4.7%3.2%
Jan 202659.7%14.6%8%3.5%5.3%5.3%3.5%
Feb 202654.2%16.2%8.8%3.9%7.2%4.8%4.8%
Mar 202655.1%16.5%7.3%4.9%7.3%4.9%3.9%
Apr 202661%14.9%6.7%3.6%6.7%3.6%3.6%
May 202661.1%12.2%6.6%5.4%6.6%3.6%4.4%
Jun 202657%13.9%6.2%4.1%11.4%4.1%3.4%
Jul 202662.2%15.2%6.8%3.6%5.5%3.6%3%
Aug 202661.4%15%6.7%3.7%6.7%3.7%2.9%
Sep 202657.8%17.3%6.3%6.3%5.2%4.2%2.8%

Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands sunscreen”.

How has the Bondi Sands and Neutrogena comparison changed over the last 12 months?

3 findings
  • Neutrogena was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among sunscreen brands in Australia moved from 4.3% to 4.2%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia moved from 7.8% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for Australia sunscreen brands in September 2026?

3 changes

  1. In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.

  2. In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%.

  3. In September 2026, Neutrogena rose from 4th to 3rd among sunscreen brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

1 branded search term

  • bondi sands sunscreen

Neutrogena

1 branded search term

  • neutrogena sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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