How popular isNaked Sundays?
In September 2026, people searched for Naked Sundays by name about 6,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 5.2% of all Australia sunscreen brand searches, placing Naked Sundays fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Naked Sundays did not appear in any of the answers.
Naked Sundays is the fifth most searched of 7 competitors and not listed in any AI answer.
La Roche-PosayShare of searches 57.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Cancer CouncilShare of searches 17.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
NeutrogenaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Ultra VioletteShare of searches 6.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
Naked SundaysShare of searches 5.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Naked Sundays did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunscreen brands
4 answers
Asked ChatGPT
“Which sunscreen brand is the best in Australia?”
Asked ChatGPT
“What are the best sunscreen brands in Australia?”
Asked ChatGPT
“What's the best sunscreen in Australia for everyday use on the face?”
Searched Google, AI Overview
“sunscreen”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which sunscreen brands compete with Naked Sundays?
Share of searches by month for La Roche-Posay, Cancer Council, Neutrogena, Ultra Violette, Naked Sundays, Bondi Sands, Banana Boat. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Cancer Council | Neutrogena | Ultra Violette | Naked Sundays | Bondi Sands | Banana Boat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 17.5% | 7.8% | 9.6% | 7.8% | 4.3% | 5.2% |
| Nov 2025 | 52.1% | 12.7% | 7% | 5.7% | 15.6% | 3.8% | 3.1% |
| Dec 2025 | 53.1% | 15.9% | 8.7% | 3.9% | 10.6% | 4.7% | 3.2% |
| Jan 2026 | 59.7% | 14.6% | 8% | 3.5% | 5.3% | 5.3% | 3.5% |
| Feb 2026 | 54.2% | 16.2% | 8.8% | 3.9% | 7.2% | 4.8% | 4.8% |
| Mar 2026 | 55.1% | 16.5% | 7.3% | 4.9% | 7.3% | 4.9% | 3.9% |
| Apr 2026 | 61% | 14.9% | 6.7% | 3.6% | 6.7% | 3.6% | 3.6% |
| May 2026 | 61.1% | 12.2% | 6.6% | 5.4% | 6.6% | 3.6% | 4.4% |
| Jun 2026 | 57% | 13.9% | 6.2% | 4.1% | 11.4% | 4.1% | 3.4% |
| Jul 2026 | 62.2% | 15.2% | 6.8% | 3.6% | 5.5% | 3.6% | 3% |
| Aug 2026 | 61.4% | 15% | 6.7% | 3.7% | 6.7% | 3.7% | 2.9% |
| Sep 2026 | 57.8% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 74K | +22.3% | -3.5 points | |
| 2, held 2nd | 17.3% | 22.2K | +50% | +2.3 points | |
| 3, moved from 4th to 3rd | 6.3% | 8.1K | +22.7% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 6th to 4th | 6.3% | 8.1K | +125% | +2.7 pointsmoved from 6th to 4th | |
| 5, moved from 3rd to 5th | 5.2% | 6.6K | 0% | -1.5 pointsmoved from 3rd to 5th | |
| 6, moved from 5th to 6th | 4.2% | 5.4K | +50% | +0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.8% | 3.6K | +24.1% | -0.1 points |
57.8%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -3.5 points.
17.3%
Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +2.3 points.
6.3%
Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.
6.3%
Moved from 6th to 4th. 8.1K estimated branded searches, +125% vs prior month. Share +2.7 points.
5.2%
Moved from 3rd to 5th. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.2%
Moved from 5th to 6th. 5.4K estimated branded searches, +50% vs prior month. Share +0.6 points.
2.8%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.
La Roche-Posay and Bondi Sands sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.
Compare popularity between Naked Sundays and its closest rivals
Every comparison with Naked Sundays
13 comparisons
- Aesop vs Naked Sundays
- Bondi Sands vs Naked Sundays
- Cancer Council vs Naked Sundays
- Go-To vs Naked Sundays
- Jurlique vs Naked Sundays
- La Roche-Posay vs Naked Sundays
- Naked Sundays vs Neutrogena
- Naked Sundays vs Sukin
- Naked Sundays vs Ultra Violette
- Naked Sundays vs QV Skincare
- Frank Body vs Naked Sundays
- Alpha-H vs Naked Sundays
- Banana Boat vs Naked Sundays
How has branded search demand for Naked Sundays changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Naked Sundays in Australia fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands in Australia decreased from 7.8% to 5.2%.
- Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands in Australia peaked at 15.6% in November 2025 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, Naked Sundays fell from 4th to 5th among sunscreen brands in Australia.
How did search popularity change for Australia sunscreen brands in September 2026?
6 changes
In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.
In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%.
In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%.
In September 2026, La Roche-Posay lost share of searches among sunscreen brands in Australia, from 61.4% to 57.8%.
In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.
Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026.
How are Naked Sundays’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Naked Sundays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- naked sundays
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Where does Naked Sundays compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Skincare brands | 7th of 10 | 4.2% | Show ranking |
| Sunscreen brands | 5th of 7 | 5.2% | Shown above |
Is Naked Sundays your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.