Naked Sundays vs Neutrogena:Which is more popular?
In September 2026, Neutrogena had more branded searches than Naked Sundays among sunscreen brands in Australia. Neutrogena had about 8,100 branded searches, while Naked Sundays had 6,600. Neutrogena made up 6.3% of all sunscreen brand searches we track, and Naked Sundays accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in two of the four answers and Naked Sundays in none.
Who do people search for more?
Neutrogena, about 23% more searches than Naked Sundays
Who does AI mention more?
Neutrogena, mentioned in 2 of 4 answers, Naked Sundays in 0
Who does AI recommend more?
Neutrogena, the only one of the two named
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Naked Sundays did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunscreen brands
4 answers
Asked ChatGPT
“Which sunscreen brand is the best in Australia?”
Asked ChatGPT
“What are the best sunscreen brands in Australia?”
Asked ChatGPT
“What's the best sunscreen in Australia for everyday use on the face?”
Searched Google, AI Overview
“sunscreen”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Naked Sundays or Neutrogena more popular in search?
This chart shows how often people search Google for Naked Sundays and Neutrogena by name. Each line represents a brand's share of searches for all seven sunscreen brands we track, month by month, from searches in Australia.
Share of searches by month for Neutrogena, Naked Sundays. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Cancer Council | Neutrogena | Ultra Violette | Naked Sundays | Bondi Sands | Banana Boat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 17.5% | 7.8% | 9.6% | 7.8% | 4.3% | 5.2% |
| Nov 2025 | 52.1% | 12.7% | 7% | 5.7% | 15.6% | 3.8% | 3.1% |
| Dec 2025 | 53.1% | 15.9% | 8.7% | 3.9% | 10.6% | 4.7% | 3.2% |
| Jan 2026 | 59.7% | 14.6% | 8% | 3.5% | 5.3% | 5.3% | 3.5% |
| Feb 2026 | 54.2% | 16.2% | 8.8% | 3.9% | 7.2% | 4.8% | 4.8% |
| Mar 2026 | 55.1% | 16.5% | 7.3% | 4.9% | 7.3% | 4.9% | 3.9% |
| Apr 2026 | 61% | 14.9% | 6.7% | 3.6% | 6.7% | 3.6% | 3.6% |
| May 2026 | 61.1% | 12.2% | 6.6% | 5.4% | 6.6% | 3.6% | 4.4% |
| Jun 2026 | 57% | 13.9% | 6.2% | 4.1% | 11.4% | 4.1% | 3.4% |
| Jul 2026 | 62.2% | 15.2% | 6.8% | 3.6% | 5.5% | 3.6% | 3% |
| Aug 2026 | 61.4% | 15% | 6.7% | 3.7% | 6.7% | 3.7% | 2.9% |
| Sep 2026 | 57.8% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 2.8% |
How has the Naked Sundays and Neutrogena comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Neutrogena took it in January 2026, Naked Sundays took it in June 2026, Neutrogena took it in July 2026.
- Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands in Australia moved from 7.8% to 5.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia moved from 7.8% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia sunscreen brands in September 2026?
3 changes
In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.
In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.
In September 2026, Neutrogena rose from 4th to 3rd among sunscreen brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naked Sundays’ and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naked Sundays
1 branded search term
- naked sundays
Neutrogena
1 branded search term
- neutrogena sunscreen
Other head-to-heads among sunscreen brands
- La Roche-Posay vs Cancer Council: compare popularity
- La Roche-Posay vs Neutrogena: compare popularity
- La Roche-Posay vs Ultra Violette: compare popularity
- La Roche-Posay vs Naked Sundays: compare popularity
- Cancer Council vs Neutrogena: compare popularity
- Cancer Council vs Ultra Violette: compare popularity
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