How popular isNeutrogena?
In September 2026, people searched for Neutrogena by name about 8,100 times in Australia, an 18.2% decrease from the previous year. These searches made up 6.3% of all Australia sunscreen brand searches, placing Neutrogena third out of seven brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in two of the four answers and was the third most recommended of the seven.
Neutrogena is the third most searched of 7 competitors and the third most recommended in AI answers.
La Roche-PosayShare of searches 57.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Cancer CouncilShare of searches 17.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
NeutrogenaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Ultra VioletteShare of searches 6.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
Naked SundaysShare of searches 5.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Neutrogena is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunscreen brands
4 answers
Asked ChatGPT
“Which sunscreen brand is the best in Australia?”
Asked ChatGPT
“What are the best sunscreen brands in Australia?”
Asked ChatGPT
“What's the best sunscreen in Australia for everyday use on the face?”
Searched Google, AI Overview
“sunscreen”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which sunscreen brands compete with Neutrogena?
Share of searches by month for La Roche-Posay, Cancer Council, Neutrogena, Ultra Violette, Naked Sundays, Bondi Sands, Banana Boat. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Cancer Council | Neutrogena | Ultra Violette | Naked Sundays | Bondi Sands | Banana Boat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 17.5% | 7.8% | 9.6% | 7.8% | 4.3% | 5.2% |
| Nov 2025 | 52.1% | 12.7% | 7% | 5.7% | 15.6% | 3.8% | 3.1% |
| Dec 2025 | 53.1% | 15.9% | 8.7% | 3.9% | 10.6% | 4.7% | 3.2% |
| Jan 2026 | 59.7% | 14.6% | 8% | 3.5% | 5.3% | 5.3% | 3.5% |
| Feb 2026 | 54.2% | 16.2% | 8.8% | 3.9% | 7.2% | 4.8% | 4.8% |
| Mar 2026 | 55.1% | 16.5% | 7.3% | 4.9% | 7.3% | 4.9% | 3.9% |
| Apr 2026 | 61% | 14.9% | 6.7% | 3.6% | 6.7% | 3.6% | 3.6% |
| May 2026 | 61.1% | 12.2% | 6.6% | 5.4% | 6.6% | 3.6% | 4.4% |
| Jun 2026 | 57% | 13.9% | 6.2% | 4.1% | 11.4% | 4.1% | 3.4% |
| Jul 2026 | 62.2% | 15.2% | 6.8% | 3.6% | 5.5% | 3.6% | 3% |
| Aug 2026 | 61.4% | 15% | 6.7% | 3.7% | 6.7% | 3.7% | 2.9% |
| Sep 2026 | 57.8% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 74K | +22.3% | -3.5 points | |
| 2, held 2nd | 17.3% | 22.2K | +50% | +2.3 points | |
| 3, moved from 4th to 3rd | 6.3% | 8.1K | +22.7% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 6th to 4th | 6.3% | 8.1K | +125% | +2.7 pointsmoved from 6th to 4th | |
| 5, moved from 3rd to 5th | 5.2% | 6.6K | 0% | -1.5 pointsmoved from 3rd to 5th | |
| 6, moved from 5th to 6th | 4.2% | 5.4K | +50% | +0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.8% | 3.6K | +24.1% | -0.1 points |
57.8%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -3.5 points.
17.3%
Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +2.3 points.
6.3%
Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.
6.3%
Moved from 6th to 4th. 8.1K estimated branded searches, +125% vs prior month. Share +2.7 points.
5.2%
Moved from 3rd to 5th. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.2%
Moved from 5th to 6th. 5.4K estimated branded searches, +50% vs prior month. Share +0.6 points.
2.8%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.
La Roche-Posay and Bondi Sands sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.
Compare popularity between Neutrogena and its closest rivals
Every comparison with Neutrogena
6 comparisons
How has branded search demand for Neutrogena changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena in Australia fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia decreased from 7.8% to 6.3%.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in Australia peaked at 8.8% in February 2026 and was lowest at 6.2% in June 2026.
- Across the 12 months ending September 2026, Neutrogena rose from 5th to 3rd among sunscreen brands in Australia.
How did search popularity change for Australia sunscreen brands in September 2026?
6 changes
In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.
In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%.
In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%.
In September 2026, La Roche-Posay lost share of searches among sunscreen brands in Australia, from 61.4% to 57.8%.
In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.
Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026.
How are Neutrogena’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- neutrogena sunscreen
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Is Neutrogena your brand?
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