Brandwave

How popular isCancer Council?

In September 2026, people searched for Cancer Council by name about 27,600 times in Australia, about the same as the previous year. These searches made up 17.3% of all Australia sunscreen brand searches, placing Cancer Council second out of seven brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Cancer Council appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Cancer Council is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. La Roche-PosayShare of searches 57.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Cancer CouncilShare of searches 17.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. NeutrogenaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Ultra VioletteShare of searches 6.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. Naked SundaysShare of searches 5.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cancer Council appeared in all four answers. Cancer Council is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Council2nd
  3. Neutrogena3rd
  4. Bondi Sands4th
  5. Ultra Violette–
  6. Naked Sundays–
  7. Banana Boat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cancer Council4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which sunscreen brands compete with Cancer Council?

Cancer Council against sunscreen brands in Australia, by month

Share of searches by month for La Roche-Posay, Cancer Council, Neutrogena, Ultra Violette, Naked Sundays, Bondi Sands, Banana Boat. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCancer CouncilNeutrogenaUltra VioletteNaked SundaysBondi SandsBanana Boat
Oct 202547.8%17.5%7.8%9.6%7.8%4.3%5.2%
Nov 202552.1%12.7%7%5.7%15.6%3.8%3.1%
Dec 202553.1%15.9%8.7%3.9%10.6%4.7%3.2%
Jan 202659.7%14.6%8%3.5%5.3%5.3%3.5%
Feb 202654.2%16.2%8.8%3.9%7.2%4.8%4.8%
Mar 202655.1%16.5%7.3%4.9%7.3%4.9%3.9%
Apr 202661%14.9%6.7%3.6%6.7%3.6%3.6%
May 202661.1%12.2%6.6%5.4%6.6%3.6%4.4%
Jun 202657%13.9%6.2%4.1%11.4%4.1%3.4%
Jul 202662.2%15.2%6.8%3.6%5.5%3.6%3%
Aug 202661.4%15%6.7%3.7%6.7%3.7%2.9%
Sep 202657.8%17.3%6.3%6.3%5.2%4.2%2.8%
  1. Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -3.5 points.

  2. Held 2nd. 22.2K estimated branded searches, +50% vs prior month. Share +2.3 points.

  3. Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  4. Moved from 6th to 4th. 8.1K estimated branded searches, +125% vs prior month. Share +2.7 points.

  5. Moved from 3rd to 5th. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. Moved from 5th to 6th. 5.4K estimated branded searches, +50% vs prior month. Share +0.6 points.

  7. Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.

La Roche-Posay and Bondi Sands sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.

Compare popularity between Cancer Council and its closest rivals

Every comparison with Cancer Council

17 comparisons

How has branded search demand for Cancer Council changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cancer Council in Australia held steady at 27.6K.
  • Across the 12 months ending September 2026, Cancer Council’s share of searches among sunscreen brands in Australia peaked at 17.5% in October 2025 and was lowest at 12.2% in May 2026.

How did search popularity change for Australia sunscreen brands in September 2026?

6 changes
  1. In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches.

  2. In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%.

  3. In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%.

  4. In September 2026, La Roche-Posay lost share of searches among sunscreen brands in Australia, from 61.4% to 57.8%.

  5. In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%.

  6. Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026.

How are Cancer Council’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cancer Council’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cancer council sunglasses
  • cancer council sunscreen

Do you work for Cancer Council? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cancer Council compete?

Cancer Council is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunscreen brands2nd of 717.3%Shown above
Sunglasses brands8th of 124.3%Show ranking
Creator with pink hair and a pink jacket

Is Cancer Council your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.